Job responsibilities:

1, account management: management website AdWords Google advertising account, optimize the account settings, improve the conversion rate of AdWord advertising (ROI);

2, advertising copy writing: according to the click of the advertisement to write and optimize the advertising title, advertising description, picture advertising, etc., to ensure that the relevance of the same time, improve the click rate;

3, keyword search advertising optimization: on advertising. Through the comparison of various indicators data for analysis and optimization, arrangement optimization strategy, and the use of all sorts of keyword tool and collect primary key, expand words, the long tail word, competitive products, the word, to improve your quality score;

4, display advertising optimization: through the display of the various kinds of advertising positioning, create a list of display locations, logical theme grouping, design advertising;

5, re marketing advertising optimization: according to the site's visit and sales, visitors to the subdivision, re marketing, sorting and re marketing optimization strategy to improve the conversion rate of return visitors;

6, online advertising effectiveness monitoring: daily detection of all advertising channels, and can accurately locate the key words;

7, optimize the target web: according to the demand for the planning, production of independent target web site, or optimize the existing target web site, improve the quality and efficiency of the target web page;

8, the report concluded: Weekly keyword search advertising, the content of the network to display the report summary of the report, to identify problems and to develop the corresponding adjustment plan.

Job requirements:

1, bachelor degree or above, English level four or above;

2, clear thinking ability, have strong problem analysis, problem solving ability, copy writing and data analysis ability;

3, understand and familiar with the search engine Google search ranking principle and AdWords advertising channels, bidding mode;

4, understand and familiar with the use of optimization search advertising, display advertising a variety of related analysis tools;

5, understand and be able to skillfully use Analytics Google platform to optimize advertising delivery;

6, skilled use of EXCEL, the Excel function, the data perspective icon skilled operation is preferred;

7, AdWords account management experience is preferred;

8, familiar with the candidates I have to consider the Baidu division.