Marketing Manager
Responsibilities:
• Develop a comprehensive marketing and communications plans inclusive of strategy, goals, budgeting, and tactics.
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
• Coordinate all public relations activities and content.
• Direct social media team to engage audiences across traditional and new media in China and worldwide.
• Leverage existing media relationships and cultivate new contacts within the cryptocurrency industry media.
• Manage media inquiries and interview requests.
• Create content for press releases, byline articles, and keynote presentations.
• Monitor, analyze, and communicate PR results on a monthly basis.
• Manage advertising campaigns and analyze key metrics to report.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Requirements
• Proven working experience in public relations and marketing required.
• Proven track record designing and executing successful marketing campaigns at both a local and national level.
• Strong relationships with both local and national business and industry media outlets.
• Exceptional writing and editing skills in both English and Mandarin.
• Solid experience with social media including blogs, Facebook, Twitter, Weibo, WeChat, etc. • Event planning experience for conferences and tradeshows.
• Expertise in graphic editing software such as Photoshop and Illustrator.
• Experience with HTML and SEO.