This role will be responsible to build a winning world class channel plan for Sprite across all key channels (GT, H/S, CVS, E&D, Emerging Channels), developing the operational / channel brand plans (in-store BTL) for all Sprite and Flavor Sparkling brands National programs, with an 80% readiness to be implemented by bottlers, including Shopper in-Store experience (IMC finalization , connection plans, in-store communication / activation, merchandising tools, etc), Implementation toolkits and selling stories.

Function Specific Activities:

• Develop the operational / channel brand plans (in-store BTL) for all Sprite, Fanta and Schweppes Brands National programs closely working with Division Marketing, Shopper Marketing, Franchise and bottler HQ teams.
• Align and prioritize with Brand team the Sprite, Fanta and Schweppes Brands annual execution plan by channel
• Define, align, track and review key KPIs for each National channel campaign jointly with Shopper Marketing, Brand and franchise teams
• Capture and share learnings for each National program implemented

Competencies

• Builds Business & Strategy
• Influences the System
• Builds a Winning Culture
• Drive Innovative Business Improvement
• Deliver Results
• Import and Exports Good Ideas

Skills

• Leadership, passion and Systemic thinking
• Build value relationship with other stakeholders. High personal influence. Collaboration with all areas
• Analytical thinking
• Shopper / Channel / Trade Marketing knowledge
• Channel dynamics

Qualifications

• 8+ years business/management experience
• Significant cross functional experience, including marketing, commercial, franchise, bottling operations, and business development
• Ability to work effectively across multiple functions and cultures.
• Proven Strong team leadership skills
• Leadership within a framework of a global organization
• Experience in facilitation of multi-disciplinary teams

Job Requirements:

Years of Experience:

7-10 Years Experience

Growth Behaviors:

• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.