Purpose & Overall Relevance for the Organization:

• Drive continuous improvement in retail productivity and brand image through ensuring superior, consistent retail environment setup, and a well-managed retail development and trade marketing and visual merchandising implementation platform.

Key Responsibilities:

• collaborate with the VM planning to determine how marketing campaigns and ISC materials "come to life" at retail by developing monthly ISC plans.
• Manage budget for monthly campaigns to ensure campaigns are executed in accordance to MWB plan.
• Execution of the monthly retail marketing communications plan.
• Monitoring and tracking all retail marketing activities.
• Provides analysis of the results of the key retail marketing initiatives.
• Manage and maximize all key vendors partners, including but not limited to: Props, POP, Retail Activation, etc. to ensure that the partnerships are maximized.
• Develops retail marketing management platform and rollout plans
• Work with the Regional team in resolving issues related to retail store development, in-store communication and visual merchandising activities at regional level.
• Provides strong leadership for horizontal reports.
• Other job-related work assigned by supervising manager.

Others:

• Other job-related work assigned by supervising manager.

KPIS:

• On-time, high quality implementation monthly isc.
• On-time, high quality and cost effective deployment of in-store communication/visual merchandising program.
• Meet SP/SS net sales target.

Key Relationships:

• CMs
• CTC
• BU Brand Communications
• Sports Marketing
• Sales
• Retail

Knowledge, Skills and Abilities:

• Proficient verbal and written communication skills (both English and Mandarin)
• Strategic mindset with strong executional abilities
• Excellent presentation skills
• Strong aesthetic and creative sense
• Ability to balance aesthetics with business acumen
• Ability to plan, prioritize and organize
• Works well under pressure
• Proactive with a positive attitude
• Advanced user of MS Office suite of products

Requisite Education and Experience / Minimum Qualifications:

• Minimum 3-5 years’ experience in retail planning/management with leading consumer goods company
• Extensive understanding of local retail business, retail implementation and retail marketing
• Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
• University Degree or above. Preferably in a marketing or communications related discipline.
• Passion for sports