Job Description
The Marketing Strategist is chartered to develop and maintain segment specific PRC commercial client marketing campaign strategy that accounts for Business Unit priorities, marketing environment, competition, and funding realities. Creates and maintains segment specific marketing strategies (e.g. content, campaign, events, etc.) in support of business objectives through strategictomarket plans and processes. Communicates marketing campaign strategy proposals with senior management and functional marketing teams. Coordinates with key stakeholders worldwide to ensure the overall campaign implementation is aligned to the recommended strategy.

Qualifications

- Solid strategic thinking: analyze business and marketing focus from the complexity, set clear segment strategy and align with local and headquarter stakeholders.
- Proven campaign management skills and strong marketing expertise and knowledge to guide and work with key marketing function partners.
- Influencing and leadership skills with constructive communication, facilitate agreement in constructive way, excellent written and oral Chinese & English skills
- Biz market acumen and industry knowledge: including but not limited to biz environment/trend, product positioning, end-user and industry insights, etc
- Risk taking and result oriented: set clear success indicators for marketing campaign to support business
- 15+ years marketing related working experience, multinational company preferred.
- Understanding of commercial segment
Education: Bachelor degree or above, MBA or relevant education is nice to have, preferably in Marketing or related field

Inside this Business Group

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our "billings" customers while also pulling end solutions through to "consumption". We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.