Senior Manager, Ecommerce & Franchise Marketing
Time WarnerShanghaiUpdate time: January 1,1
Job Description
14-Mar-2019
Senior Manager, Ecommerce & Franchise Marketing
Warner Bros. Entertainment Group
China - Shanghai
Digital/Interactive Media, Marketing/Promotions/Advertising, Sales
Requisition #
168053BR
Industry
Film Production and Distribution, Television Program Production and Distribution
WB Business Unit
WBCP:Int'l
Position Type
Full Time
Posting Job Description
Essential job functions
Person specification
- Create and execute Warner Bros Consumer Products (WBCP) e-commerce strategy and action plan. Determine WBCP’s path to establishing sustainable online presence on online platforms, prioritizing T-mall and JD.com opportunities, with the goals of delivering revenue / profit (optimizing business model) as well as growing and actively managing our online brand presence.
- Develop e-commerce brand and franchise priorities including DC, WWHP, and Animation. Establish strategy on how they connect with the larger WB brand. Also develop action plan for how WBCP can take advantage of opportunistic franchise opportunities in e-commerce space.
- Develop e-commerce digital strategies and action plans. Identify and apply competitive/industry key learnings and trends and apply to growing business. Provide critical input, research and analysis on strategic initiatives and high-level business decisions.
- Establish and cultivate potential e-commerce partners, evaluation and contract negotiation, and follows through to execution.
- Work closely with Consumer Products category team and licensees for cooperation and collaboration to identify and maximize opportunities in digital environment. Ensure online platform coordinates with Consumer Products licensee footprint to optimize cross-category product range.
- Manage and monitor Ecommence partners’ revenue and expense across categories to ensure that financial objectives are achieved. Monitor partners’ overall performance throughout contract term, including product sales, inventory, marketing efforts and online distribution strategies.
- Examine potential to cross-promote products between online to offline to maximize sales opportunities and catch up “new retail era”.
- Work with WBCP Global Franchise team and China Category team to develop local marketing calendar in coordination with various WB China marketing functions, such as theatrical marketing, digital marketing, franchise marketing etc.
- Develop an expert understanding of franchise properties and a comprehensive knowledge of franchise sensitivities
- Develop and execute digital marketing and social media campaigns for WBCP Franchise to acquire and engage franchise fans to WB consumer products.
- Identify new social trends and emerging platforms, comprehension of competitive landscape and digital best practices, leveraging WBCP digital marketing assets and resources where relevant
- Work with internal & external stakeholders to coordinate, support and maximize brand exposure opportunities to build and manage WBCP brands and cross activities in both online and offline channels.
- Manage day-to-day franchise social activities; including posting calendars and schedule management, asset development and localization, reporting, social optimization, etc., ensuring strategies are on schedule.
- Responsible for market intelligence, market research and special projects as needed.
Person specification
- Experience in sales and marketing including and in ecommerce or related field.
- Fluent in Chinese and English
- Must have a successful track record in ecommerce management and proven ability in developing, analyzing and implementing e-business strategies and plans.
- Must have excellent negotiating skills, flexibility and knowledge of consumer products and the licensing industry.
- Must have ability to organize and prioritize work, prepare and present written and oral sales presentations, and communicate with clients, licensees, and management to determine needs and solve problems.
- Effective and proven interpersonal, written and presentation skills.
- Must be able to communicate effectively and tactfully with all levels of personnel, inside and outside the company.
- Possess proven and effective sales forecasting and budgeting skills.
- Be confident and demonstrate initiative.
- Analytical thinker and strategic planner.
- Able to multi-task.
- Must be able to travel as needed.
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