The BD Manager is responsible to gain the targeted share of wallet by driving innovation (entry in pre-concept and development phase), OEM product approval / penetration and initiating new product development as well as designing and successfully implementing the marketing strategy for a defined OEM group (OEM plan).
Develop market fact base
Drive and lead ongoing collection of market intelligence to ensure understanding of competitive position/development in addition to value marketing opportunities
Build value chain network to strengthen Borouge image at key decision makers, to influence specifications and to identify new opportunities
Leading acquisition of new project opportunities by a thorough understanding of the value chain and Borouge' competitive position
Proactively and timely initiate development of differentiated products or product improvements based upon defined customer and market needs, in close co-operation with AMM and product development function
Design proposition (4Ps)
Define optimal product mix and implement changes
Use innovation process to prioritise, select and develop new opportunities
Accountable for OEM specific application innovation projects (concept phase/feasibility studies)
Secure long term business value through joint OEM project contracts, develop specifications (standardisation bodies) and support IPR issues
Takes the lead in all operational and strategic activities in order to maximise efficiency of global OEM Management
Set targets and identify actions
Take leadership role in successful roll-out and implementation of the OEM specific marketing strategy, measures progress and if needed take corrective actions
Drive launch of new products/solutions in the OEM market and gain relevant approvals
Recommend application sales targets (volume and delta prices), aligned with the AMM
Together with sales develop action plans for specific Tiers to successfully implement the marketing strategy
People
Lead the OEM Team consisting out of of Application Development Engineers and
Related project leaders.
Co-ordinate and support R&D during the different stages of an innovation project with regard to market/customer fit and alignment (in alignment with MM)
Takes care of continuous team development by training, etc
Customer
Accountable for OEM project portfolio and drive for successful implementation
Member of the Key Customer Teams, in order to synchronise OEM requirements and trends with strategic Tier development
Seeks to exceed to OEMs’ expectations and makes unusual efforts to meet OEM needs and resolves complex problems and complaints at the OEM
Is responsible for an aligned 4P approach on a global level
Seeks to add value to OEM relationship, finding out about the underlying needs and matching them to suitable products/services
Interfaces
Member of the Key Customer Teams, in order to synchronise OEM requirements and trends with strategic Tier development
GSM to align Tier policy.
AMM to implement overall OEM innovation portfolio and new product launches
Minimum Qualification
Academic: business, marketing and / or technical degree.
Minimum Experience & Knowledge & Skills
Mastery of the English language at business level - both spoken and written
Local language skills of the respective OEM
10+ years relevant working experience on sales, technical service, product development and market development in automotive industry
Understand of EV (electric Vehicle) market and its value chain would be a plus
Thorough understanding of the structure of the market and the factors that influence demand, profitability and innovations
Detailed technical and commercial understanding of products and their applications
Thorough strategic understanding of customers and other value chain members needs and the ability to match this with Borealis technical capabilities
Good knowledge of marketing and sales management techniques
Excellent customer relationship skills
Good presentation and project management skills
Advanced knowledge of Microsoft Office Tools
Effective interpersonal relationship skills
Effective coaching and feedback skills
Sets direction, engages, inspires people
Strong leadership to align all functions towards complete customer focus, acting as a voice of the customer
Leadership for direct OEM team
Social competence and empathy
Influential relationship builder at OEM
I understand the job scope and meet the requirement for this role
I have been in my current role for at least 2 years and did not receive any disciplinary warnings for the past 12 months
My performance for the past year was "Solid Performer" or above
2. Passport-size photograph
3. Passport-size photograph
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