Manager Social Media Greater China and Mongolia
Hilton CorporateShanghaiUpdate time: May 15,2019
Job Description
上海市

Work Locations

:
Hilton - Area Office - Greater China and Mongolia
4205, Bund Centre 222 Yan An Road East
Shanghai 200002

We’re looking for a passionate and motivated social media manager. He/she will drive social media strategy and initiatives across China and internationally in collaboration with local, regional and global marketing teams to support brand awareness, loyalty engagement and revenue generation. The role will report directly to Senior Director, Marketing & eCommerce based in Shanghai and dotted line to Director of Social Media, APAC, based in Singapore.

What will I be doing?

This individual must be able to be both strategic and tactical - putting together big plans and being able to dig into the details. Must be a self – starter with great integrity, enthusiasm and a desire to work in a fast-paced environment. Must be able to work autonomously.

The Social Media Manager will:

  • Drive China social media strategy and content calendar in support of the brands’ marketing and business goals
  • Manage China social media channels and their strategies: WeChat, Weibo, etc
  • Manage relationships with social media agencies
  • Develop creative briefs gaining alignment and approval with marketing/business partners, ensuring all deliverables are on brand and executed with creative excellence
  • Constructively provide feedback to internal and external stakeholders to guide creative strategy and development
  • Work cross-functionally with brands, loyalty and other regional marketing & eCommerce teams to translate marketing and business objectives into social media strategies and plans.
  • Work collaboratively with regional and global social media teams to ensure content and campaign activation efforts are efficient and consistent
  • Be excellent in planning and project execution
  • Monitor, track and analyze the social media activities’ performance to inform optimization opportunities
  • Manage social media influencer marketing strategies and executions for brands and report out on results and learnings
  • Identify new trends and opportunities and lead test & learn initiatives in the market.
  • Drive social listening initiatives to inform marketing decisions
  • Drive social media governance for hotels in China.
What are we looking for?

Required Qualifications

  • Social Media experience - understanding of China and international social media landscape, social media management tools and experience in building social media marketing strategies and content
  • Experience managing external agencies
  • Excellent communication skills with ability to clearly and concicely express complex ideas, results and areas of opportunities (both verbally and written)
  • Experience gathering, analysing and utilizing customer data and distilling insights to inform marketing decisions
  • Candidate must have excellent Chinese written and verbal skills
  • Proficient in written and spoken English
  • Bachelor’s degree
  • 3 -5 years relative working experience with 2 years management experience

Preferred Qualifications

  • Highly proficient in developing plans
  • Extensive managerial and/or project management experience
  • Passion for travel and hospitality industry
  • Passion for social media
  • Bachelor’s degree
  • 5-7 years relative working experience with 4 years management experience


What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!


EOE/AA/Disabled/Veterans

Schedule

: Full-time
Brand : Hilton Corporate

Shift

: Day Job

Job Level

: Manager

Job

: Corporate

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