VP Franchise Retail Operations
AdidasShanghaiUpdate time: June 3,2019
Job Description
Purpose & Overall Relevance for the Organisation:
- Develop franchise ops strategy in line with GCA strategy;
- Develop franchise ops capabilities within both headquarter and regional office.
- Drive execution excellence at national level on VM, ISC, Retail Ops, Sell Through, CTC / BA and etc
Key Responsibilities:
Planning and Strategy- Develop franchise ops strategy in line with overall company strategy and account development strategy
- Develop overall franchise ops program roll out plan includes
- rllout phase plan
- POSs selectin criteria
- Building retail KPIs
- integratin of related functional action plans
- Decide sell-thru incentive budget allocation and provide a sell thru incentive framework to regional team,
- Design the franchise ops KPIs.
- Develop annual franchise ops plan together with account management team to ensure our accounts and customers are well served from franchise ops perspective in achieving aligned business targets;
- Franchise Operations
- Oversee key performances indices of all key POSs/customers and ensure joint action plans are formulated to turnaround the POSs with region.
- Provide a monthly functional performance overview to all key internal stakeholders.
- Drive quarterly functional and performance review and shop visits regional franchise ops team
- Ensure knowledge/best practices transfer from owned retail to franchise operations and customers with necessary adaptations if necessary.
- Guide and monitor the execution of regional franchise operations coverage plans include
- rll out phase plan
- POSs/custmers selection
- Implement retail perations processes, i.e. meetings, shop visits, KPIs monitoring, analysis and action plans.
- Implement visual merchandising training and plan t achieve high standards consistently.
- Manage the Mystery Shoppers’ Program with vendor, region and retail training.
- Manage footfall counter investment with Retail Development and region.
- Oversee effectiveness of the retail marketing investment; track and report KPIs performance.
- Visual Merchandising
- Manage the visual merchandising training calendar to the region.
- Ensure that the regional visual merchandising team complies with the adidas standards and guidelines through effective management of both customer and outsourced visual merchandisers.
- Training
- Work with retail training on the training calendar and framework for the market includes retail operations, product knowledge, retail management, and visual merchandising.
- Implement relevant owned retail SHINE program with customers.
- Retail Development
- Get involved in space plan of all POSs to align with retail excellence program.
- Responsible for the sell thru incentive budget and its effectiveness
- Responsible for franchise Ops team OPEX incl. T&E,
- Recruit, coach and develop the Franchise Ops team
- Monitors the KPI of the whole Franchise Ops team to manage the overall development of the Franchise Ops team
- Support training & development team to enable franchise operations with best practices from owned retail.
- Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies
Key Relationships:
Account Management Team, Brand Organization (CtC, BA), Customers, Finance, Retail, Business Planning and Strategy
Knowledge, Skills and Abilities:
- Strategic thinking and ability to work with cross function team to drive the initiatives;
- High analytical skills for strategy development, business planning Decision planning
- Strong interpersonal skills: Very good communications and negotiating abilities as well as high presentation, relationship management and facilitation skills
- Strong decision taking and determination and shows high initiative and pragmatism to the business.
- Deep operative retail experience
- Communication skills, relationship management and empathy
- Team player
- Strong drive to achieve company target
- Self-motivating
- High execution ability and self-management
- Very high level of integrity
- People management skills
- Negotiation skills
- Practical, reactive
- Fluent in written and spoken local language as well as English. Skills and abilities in other language are an added plus
Requisite Education and Experience / Minimum Qualifications:
- University degree in business with marketing and sales focus
- Over 15 years of proven retailing experience at senior level encompassing POS management and retail operations management with major Retail companies
- Well-developed ability to develop, manage and guide POS activities and retailing capability development
- Excellent business partnering skills and the ability to work closely and cohesively with sales and marketing teams
- Excellent people management skillIT skills: Advanced MS Office Skills
KPI
- Performance
- Cmparable Store
- Retail inventry stock tum
- Performance Driver
- Traffic
- Cnversion
- # f transactions
- UPT
- ATV
- Full price S-T
- Sales/sgm
- Enabler
- MSP
- RMS
- Training Hurs/FTE
- Key City: Key City SOB
- Future City: Future City SOB
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