Director, Digital Platform Development
Beijing Mercedes-Benz Sales Service Co., Ltd.BeijingUpdate time: May 21,2019
Job Description

Aufgaben

Key points and objectives of the position
The Director of Digital Platform Development is fully responsible for developing, directing and executing the digital touch point strategy in BMBS, by designing, developing and deploying digital touch points, and integrating digital customer experience with physical experience to achieve seamless fasnating omni-channel experience, to be the benchmark for luxury customer experience, which demonstrates the characteristics and needs of local market and at the same time, keeps in line with HQ Customer, Retail Platform and Digital Business strategy. The individual will also coordinate all digital products and services initiatives, and ensure integration and alignment with BU key stakeholders.
Main task
  • Responsible for developing and evolving digital touch point strategy, and building digital experience competencies and ensuring the adherence to the strategy across all functional divisions of the company.
  • Responsible for designing and developing BMBS digital touch point landscape, e.g. digital customer journey, digital touch points, setting up the business and operation platforms, and integrating with physical customer touch points and experience, hence to offer the customers a seamless, simplified, integrated and high-performance omni channel experience.
  • Responsible for coordination of all digital products and services initiatives, setting up the project governance process, and ensuring integration and alignment with BU key stakeholders and each BU & IT function.
  • Responsibilities include setting up a holistic communication & rollout plan to the dealer network for all digital touch points, products and services initiatives and ensuring promotion programs are aligned with Customer Experience objectives.
  • Responsible for ensuring the alignment with HQ Customer, Retail Platform and Digital Business Strategy and other corresponding HQ counterparts.
  • Responsibilities include setting up BCE index, VoC and etc. to better acknowledge & understand the customer changes, involve customers to the digital touch points, products and services validation phase and ensure circulation and utilization of customer insight across all related BUs to achieve customer engagement and satisfaction .
  • Responsibilities include coordination of IT and BU budget, IT & RD development prioritization in terms of all digital platforms, products and services.

Qualifikationen

Qualification
Education
  • Undergraduate and Graduate degree candidates preferred
  • Focus areas include but not limited to: Customer Experience Management, Finance, Marketing, Sales, Business Management, Business Administration and Communications
Experience
  • +15yrs in business related to but not limited to: Customer Experience Management, Finance, Marketing, Sales, Business Management, Business Administration and Communications. Digital business experience is a plus.
Specific knowledge
  • Management of company wide initiatives
  • Experience in Sales and Marketing including field and retail experience
  • Leading managers, employees and teams
  • Executive Management exposure in large organization
  • Strong communication skills
  • Effective influencing and negotiation skills
  • Strategy development and planning
  • Knowledge of automotive industry
  • Knowledge of consumer insights
  • Knowledge of Agile
  • Open minded
  • Project Management skills
  • Some IT knowledges and skillsets are preferred

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