Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE

RESPONSIBILITIES

• Inspire, Influence & create value in the region trough creative ideas, with the ambition to make the most creative, inspiring and culturally relevant work in the industry.
• Direct & Manage a team of 8 designers in the region

Campaigns and Social Creative

Making sure all marketing briefs are answered with innovative thinking and exceptional design solutions is an absolute must for this role and so a strong knowledge of the full ecosystem of our key local platforms: WeChat, LINE, Kakao, with keen interest for what’s next, is imperative to its success.

Digital Platforms (Design & UX)

Collaborate closely with the product and technology teams to create and deliver a best in class site experience and social commerce, an experience that balances a consistent brand messaging with a best in class local digital experience.

Digital Third Parties (Design & UX)
Understand and Leverage local third party platforms to deliver an elevated and consistent brand and commerce experience, with the potential of reaching a new set of audiences and widen our channels of communication and commerce.

PERSONAL PROFILE

• Creative background
• Solid management experience
• Relevant industry experience within Luxury Retail is desirable although not essential
• The ambition to make the most creative, inspiring and culturally relevant work in the industry.
• The ability to lead, guide and motivate teams, a mix of
• (1) the Creative Media in-house team - currently a team of 8, working across the APAC region on campaigns & social, product design and 3rd parties
• (2) Content collaborators and Freelancers
• (3) External agencies, making sure that we are building a robust pipeline of talent
• Strong strategic thinking that connects the dots between business and how creative and design can make an impact
• The ability to lead projects end to end, from the conceptual ideation and creative development, to digital design and delivery
• A confident creative point of view
• A collaborative style of working
• Strong communication skills in both Chinese (native) and English. Speaking more than one language in the region would be a plus