销售
SALES
- 制定销售计划,管理、预测、产品定价、大客户管理、费用、盈利能力、新产品开发、市场调研和品牌战略的战略和计划
Strategize and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research and brand strategy
- 负责在区域的范围内销售产品,并通过经销商、区域经理和销售人员确保产品的收益
Responsible for revenue generation across products and regions and ensure yields across products through Distributors, Regional Managers and Sales Personnel
- 在整个区域确保有效的进行贸易营销活动
Ensure quality of trade marketing activities across region
- 完成区域内目标
Implementation of Billing targets across all region
- 定期与各区域经理审查经销商的业绩,并核对业绩的差距,寻找原因和采取切实可行的方法完成业绩
Periodically review distributor performance through Regional Managers and check on gaps in performance and seek reasons and actionable steps to close the gaps
- 定期与经销商和销售团队会面,讨论目标完成状况、进行产品培训和制定销售策略
Conduct regular meeting with distributors and sales team to discuss target status, product training and sales strategy
- 从经销商反馈中收到的所有市场和销售报告中进行监控和分析
Monitor and analyze all marketing and sales reports received from distributor feedback
市场行销
MARKETING
- 制定和执行战略市场营销计划、销售计划和销售预测,以此实现和服务公司的产品,目标。
Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
- 负责市场营销和销售,通过市场经理和区域销售经理实现交给的市场份额,实现品牌盈利的目标
Responsible for Marketing and Sales and works through Marketing Managers and Regional Managers to achieve top line market share and achieve revenue and brand objectives
- 进行有效和准确的市场研究,并获取相关的有用信息以此来增加市场份额
Conduct effective and accurate market research and apply this information to increase market share
- 与各自区域的销售合作,协调、准备和新品的上市工作
Coordinate, prepare and launch new products for the assigned market(s) with cooperation of the respective sales department in the respective regions
- 规划和监督广告活动和促销活动,包括印刷、网络、电子媒体和直邮
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
- 确保有效控制市场营销活动并取得有效的活动成果,并采取纠正措施,确保在指定预算之内实现市场营销目标
Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
- 监督和评估市场研究的结果,相应调整营销战略以满足不断变化的市场需求。
Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
- 关注竞争对手的产品、销售和营销活动。
Monitors competitor products, sales and marketing activities.
- 建立和保持与行业影响者和关键战略伙伴的关系
Establishes and maintains relationships with industry influencers and key strategic partners.
- 编写市场活动报告并提交给执行管理层
Guides preparation of marketing activity reports and presents to executive management.
- 确保所有产品系列、促销材料和活动的建立,保持一致的企业形象。
Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
经销商
DISTRIBUTION
- 制定以B2B和B2C平台为特色的销售和渠道经销路线图,包括(但不限于)列出每个渠道的潜在目标批发商、配送商、邮差商、经销商
To develop a sales and channel distributions roadmap featuring B2B and B2C platform which include (but not limited) listing potential wholesaler, distributors, dealers, sub-distributors with targeted volume per channel
- 增加在电商和一般零售商中的份额
To increase presence in e-trade serving e-commerce and general retailers
- 确保在中国所有地区渠道发展
To ensure expansion in both horizontal and vertical channels across all regions within China
控制销售费用投入
FINANCIAL ACCOUNTABILITIES
- 制定和管理销售/市场活动预算
Develops and manages sales/marketing operating budgets.
- 制定和建议产品的定位、包装和定价策略,尽可能占领高的市场份额
Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
- 根据预先设定的标准、行业和经济趋势,实现令人满意的利润/亏损比率和市场份额
Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
- 分析和控制部门费用支出,以符合预算要求
Analyzes and controls expenditures of division to conform to budgetary requirements.
- 密切关注数据分析、定价结构、毛利率和利润率
Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability
管理
MANAGEMENT
- 为部门制定业务计划,包括业务设计、结构、流程、运营计划和财务模式
Prepare Business Plan on business design, structure, process, operating plan and financial model for your department
- 激励和监督销售、市场和经销商开展市场和销售活动
Motivate and monitor Sales, Marketing and Distributors on marketing and sales activities
- 根据区域的要求对客户进行培训,研讨
Conduct customer or training seminars as per the requirement of regions
- Ensure the confidentiality of the customer list, mailing lists and other sensitive company information.
- 确保客户名单、培训和其他敏感的公司信息的保密。
Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
- 代表公司出席贸易活动以推广公司产品
Represents company at trade association meetings to promote product.
- 准备月度销售,市场行销和经销商管理报告,报告现阶段的销售量,潜在的销售量,以及计划增加的客户。
Prepares monthly sales, marketing & distribution management report showing sales volume, potential sales, and areas of proposed client base expansion.
其他
OTHERS
- 与公司事务部密切合作-确保及时订单,以及系统内运作的顺利进行
Work closely with Corporate Affairs - Operations to ensure timely orders, and smooth function of action in the system.
- 以最好的形式来更新,改进部门的业务流程和财务模式和盈利能力
- Update management on business process and financial model and profitability of the department in top form
- 每周、每月与公司事务部举行例行会议,了解部门活动进展情况
Conduct weekly and monthly meeting with corporate affairs department – operations on the progress of your department activities
- 每月向公司事务部提交销售、市场和经销商报告
Submit sales, marketing and distribution report across to Corporate Affairs – Operations monthly
职能类别: 销售总监
联系方式
上班地址:西湖路18号广百新翼商务中心2602室
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