Key Responsibilities:

• Collaborate with key teamleaders to develop the strategic vision, scope and context for product / salesinitiatives (includes market / competitive intelligence tracking, industryresearch)
• Develop customer segmentation,and craft core positioning / messaging that differentiates the company’sproducts
• Evangelize the valueproposition to internal stakeholders and communicate the value proposition tothe Business Development and Sales teams
• Develop sales collateral toenable field teams to be more effective (including presentations, tailoredproposals, scripts, etc.)
• Create marketing collateralincluding case studies, one sheet, whitepapers, FAQs, feature benefit sheets,the company website collateral, etc.
• Serve as a product specialistwithin the company and go on customer sales calls / demos
• Own product launches end-to-end– working closely with global marketing teams and product management to ensurea successful release; build processes, deliverables and drive coordinationacross functional teams and business units
• Drive and monitor targetaudience communications and demand generation, including community management/user feedback
• Build training content andcustomer education programs

Requirements:

• Deep understanding of Social Products
• Basic understanding of Genetics/ Biology, professional education background preferred
• 5+ years Product Marketingexperience in the related fields
• Education: BA/BS; advanceddegree preferred (e.g., MBA); professional degree preferred (pedagogy,psychology, sociology, etc.)

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