Position Summary

The B2B Marketing Manager is responsible for Leads generation, communicating with key stakeholders to establish and implement marketing strategies via digital and events with the aim of growing Brand and leads generation within the business-to-business segment. This will involve planning, co-ordination and organization, budget estimating and control, analytical thinking and problem solving, and excellent execution of marketing campaigns and activities. This role needs to roll up their sleeves and help the marketing teams to get started with the right media spend, in the right channels, using the right creative. This person must also appreciate digital lead generation techniques and be able to view digital leads as part of a holistic lead generation strategy, which they will also contribute to and drive, alongside the country marketing teams. The KPI’s of number of leads and opportunity conversion will guide this person’s approach. The successful candidate must be extremely digital experienced, with a track record of success in working in fast paced environments. Good with numbers and commercial, this person must be able to work with the sales and marketing internal teams to identify the biggest opportunities for license revenue growth.

Success Looks Like:

Meeting the key metrics and business objectives through providing quality leads and opportunities of potential customers, supporting Customer Experience team for growing club customers.

Key Accountabilities:

Expected Outcomes:

Below sets out general roles and responsibilities, however detailed performance objectives will be agreed between the Marketing Manager and Marketing Director. We set out below some of the tasks and responsibilities that we expect you to be accountable for. These include, but are not limited to the following:

• Generation of increased number of leads from digital mareting and b2b events
• Working strategically and closely with the digital suppliers and China marketing team, formulate and implement a short, medium and long term plan for success in the channels of SEM, SEO, website, SMS, social media.
• Working closely with CE team to devise the monthly seminar plan, and create the seminar contents with the efforts from B2B country marketing and local club speakers.
• Based on the existing leads, using the re-marketing to feed the leads through the suitable digital contents and the efficient digital activities to help convert to the opportunities.
• Creative input and campaign management
• A plethora of existing communication material exists along the B2B customer journey. Key to success will be reviewing this and feeding in what more is needed / what changes are needed to this creative
• Integrate that campaign’s digital activity with other non-digital or digital activity intended for a different audience to maximize output
• Working closely with the social media manager and graphic designer to ensure that what contents are fit for purpose
• Project management and reporting
• Process for BAU is developed, defined and refined ongoing – what is each team’s role, remit, contribution in order to generate well planned and executed campaigns with a decreasing need for support as time evolves
• Support is delivered on time and with immediate results
• Measure, track, analyse and regularly report on the effectiveness of all agreed KPIs, including campaign testing and optimisation and sharing of this, whilst implementing learnings to drive efficiency
• Share best practice amongst markets and facilitate sharing of KPIs and techniques to address KPIs by creating a framework for this
• Project communication (internal and external) is effective, efficient and on-brand
• Project change is handled quickly and effectively for smooth
• Communication & relationships
• Manage relationships with Industry Associations, preferred vendor partnerships and suppliers to maximize benefits and ensure relationship longevity
• Manage relationships with key partners such as Qingcheng, Unifit, Lianba and make sure to generate more leads from the partnership.
• Develop excellent relationships with Les Mills International and other agencies which are also in line with the One Tribe value
• Share campaigns and activities methods and resources standards across our international distributor network
• Work as one tribe
• The term ONE TRIBE meaning the China team, the global team, other agencies, clubs, instructors and participants is understood and proactively upheld
• Relationships with partnerships is excellent and partners are aware of our goals
• Internal relationships with fellow team members is excellent and embraces a team approach
• You are aligned with Les Mills values and understand the company goals and objectives
• All other tasks, as reasonably requested by your manager are carried out to your fullest ability
• Provide accurate and timely budget reports when requested by the CEO, Finance Team Head or Marketing Director.

Technical:

• Proven track record of using digital techniques to increase leads in the B2B environment across multiple countries, preferably with experience in Les Mills key markets
• Understanding of Brand digital platforms currently used, but not limitation to the below items, for example
• Salesforce
• Oracle Eloqua (Implementation in progress)
• Google Analytics
• Microsoft Power BI
• Demonstration of ability to use digital techniques in a company environment (rather than agency environment) to drive commercial outcomes
• Ability to work flexibly with limited media spend – and advise on where media spend needs to increase
• Commercial astuteness and track record of success
• Customer/instructor focus – global customer / instructor champion!
• Proven practical problem solving skills
• Financial and budgetary management skills; including ability to interpret and analyse financials
• Innovative and design led thinking
• Process and project orientated approach
• Strong analytical and planning skills and attention to detail but with the ability to stand back and focus on the big picture
• High degree of computer literacy (MS Office products)
• Time management and prioritisation; ability to establish urgency of tasks and multi-task under pressure

Experience:

• Approximately 7 years of digital marketing experience, specifically in lead generation
• With a specialization in digital marketing, including SEM, SEO, website, and social media.
• B2B lead generation and relevant tertiary qualification are better.
• Proven digital operational experience and track record of success
• Positive attitude, commercial astuteness, independence, flexibility and problem solving skills are essential
• Be passionate about the products and be the brand ambassador in all online and offline channels
• Innovative ideas and able to come up with creative solutions
• An interest in sports and fitness is preferred
• High degree of computer literacy including Microsoft Office
• Excellent communication and interpersonal skills
• Bilingual in Chinese and English (preferred)

上班地址：上海市黄浦区