MARKETING SPECIALIST
HAVI LogisticsHong KongUpdate time: May 21,2019
Job Description
Overview / 概述
HAVI is a privately held global company that innovates, optimizes and drives the supply chains and marketing promotions of many of the best known brands in the world. When you work at HAVI, you have a chance to make your mark – to be a part of work that drives value, brings a smile and keeps everyday life moving forward. Which means it’s not the size of our global footprint, but rather your personal fingerprint, that has the power to make a real difference for our customers… and to touch the lives of people both at home and around the world.
Responsibilities / 職責
Marketing Plan & Communication:
- Keep Freight Marketing Plan update based on strategic priorities & key initiatives
- Organization of marketing activities in line with the Freight Marketing Plan to increase brand awareness internally and externally
- Provide support to Freight entities on demand to set-up local marketing campaigns
- Prepare and execute digital online Marketing Campaigns via different channels, e.g. GoogleAds
- Prepare and control the marketing budget
- Propose and help implement marketing programs and promotional campaigns on Freight marketplaces
- Provide monthly and quarterly marketplace sales reports to mangement team and key managers
- Provide monthly analytic reports with recommendations specific to driving and optimizng traffic, behavior, campaign response, web analysis/research
- Work with Corporate Communications team in the development of content for brands' Web sites including copy, merchandising, banners and promotions
Business Development
- Marketing research : Identify and generate qualified database for prospecting sales
- CW1 CRM Management as a main tool for sales activity
- Create all marketing tools aligned with Freight design to support sales : brochures, advertisements, presentations, merchandising, etc
- Develop and execute plans to achieve marketplace sales/marketing targets
Generate Brand & Service Awareness
- Position HAVI as an attractive employer through diverse Marketing initiatives and communication internally and externally through Employer Brand activities
- Define, design and deploy the local marketing plan to position the brand in the local market
- Prepare and execute specific Marketing Campaigns
- Digital channels (content and performance), e.g. GoogleAds, Online Media, etc
- Social media contents and analytics
- Review new technologies to keep the company at the forefront of developments in digital marketing
Desired Skills & Experience / 期望的技能和經驗
- Good analytical skills & marketing research skills
- Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks
- Outstanding communication skills across numerous platforms including written, oral and multi-media
- Understanding of current online marketing concepts, trends, strategies and best practices as they apply to Freight & Logistics
- Proficiency with different social media platforms and a proven track record building B2B brands via Facebook, Twitter, Instagram and LinkedIn is a plus
- Highly motivated and can work independently, detailed oriented, organized and efficient
- Team player, ability to work well and be flexible within Freight Asia and other departments
- Creative problem solver, strong influencing and negotiation skills
- Expertise knowledge of Microsoft Office (Word, PowerPoint, Excel, Outlook)
- 3 to 5 year work experiene in Marketing and B2B Sales & Business Development or in a similar marketing role
- Digital marketing tools knowledge
- Bachelor degree in BA (Supply Chain & Logistics, or Marketing)
Benefits / 福利
Our total rewards philosophy integrates programs for compensation, benefits, recognition, learning and development, corporate culture, corporate citizenship and work-life balance. While individual program components may differ by country, some things remain constant:
…our commitment to rewarding results
…the opportunity to work with talented and driven individuals at every level of our company who respect each other, treat each other fairly and hold one another accountable for our customers’—and our company’s success
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