工作内容：

• 负责针对中国妈妈的关于必需品类的消费者洞察。

• 基于全球品牌规划和本土中国妈妈的洞察，制定消费者的沟通策略。领导跨平台（包括线上、社交媒体、公关宣传、店内陈列等）的沟通策略的执行。

• 提供必需品类产品组合创新的策略方向， 并确保创新产品的充足性，以满足本土市场的生意发展。

• 负责产品规划，包括开发、上线、包装设计，产品卖点挖掘，上市策略，销售策略、产品促销活动方案等；

• 针对中国妈妈的需求特点，负责本土创意和视觉的制作，并与全球品牌识别标准保持统一。

• 与渠道市场部和销售组织紧密合作，提供必需品类的专业知识，以促进必需品类的扩张。

• 与客服部门紧密合作，协助提升消费者的满意度。

• 参与销售和市场推广项目，提供关于趋势、产品研发及质量的市场反馈，包括市场调研和竞品分析。

• 根据公司策略，会决定增加其他项目和责任。

• Develop consumer insights that are specific to the Chinese moms for essential categories (feeding, storage and management).

• Develop consumer communication strategies that meet the global brand standards and are motivating to the Chinese nursing mothers. Lead the execution of these communication strategies primarily through online marketing, social media, public relations and in-store merchandising

• Provides strategic product portfolio innovation direction for the Chinese market to the management team to ensure the innovation pipeline sufficiency for driving the local market.

• Repsonsible for the new product launch planing including concept development, package design, pricing, G2M strategy, promotion plan, etc.

• Drives the development of all local creative materials and photography that is specifically required for the Chinese market (all material must be in alignment to global brand standards)

• Cooperate closely with trademarketing and sales organization and use the expertise in the essential category to succeed in essential category expansion.

• Work closely with Customer Service Department to ensure customer satisfaction

• Participate in sales and marketing programs and provide market feedback regarding trends, product development and quality. This includes market research studies and competitor’s analysis.

• Other projects and responsibilities may be added at the company's discretion

任职资格：

• 大学本科学历，工商管理或市场营销等相关专业。

• 具有必需品类（哺喂、存储、清洁等）市场营销工作经验5-7年。

• 良好的策略规划、分析及组织能力。

• 良好的人际沟通和交流能力。

• 熟练使用办公室自动化软件。

• 优先考虑母婴行业从业经历。

• 优先考虑有母乳喂养经验。

• 在特定的费用预算内完成工作的能力。

• 有团队工作和独立工作的能力。

• 可以在中国大陆出差。

• 良好的英文书面及口头沟通能力。

• University degree in business and marketing or related field

• 5 – 7 years experience in feeding, storage or cleaning categories

• Well-developed strategic planning, analytical and organizational skills

• Excellent interpersonal and communication skills

• Proficient with Microsoft Office Applications

• Working experience in Mother & Baby categories is preferred.

• Breastfeeding experience is preferred.

• The ability to work within an assigned budget for expenses

• Ability to work independently and in a team environment

• Ability to travel frequently within China and occasionally abroad

• Excellent command of English (both spoken and written) is a must
  

上班地址：闵行吴中路1068号燎申大厦4楼M座