Requirements:
Bachelor degree, preferably in Marketing, or one of the life sciences, with 5-7 years of related experience;
Masters of Business administration (MBA) with 3-5 years of experience is preferred.
Background in the aquaculture industry is preferred, but not required.
Experience as an effective project team player, leader and motivator; and the ability to present ideas effectively and communicate well with peers and all levels of management.
Must be proactive, self-motivated, energetic, business-minded manager with a broad scientific/technical aptitude base who is able to provide product leadership, set priorities, delegate responsibilities, and meet timetables leading to the attainment of growth goals.
Demonstrated achievement of product sales objectives and financial targets.
Strong financial skills; especially the ability to understand financial statements and to analytically evaluate and understand product costs, margin, pricing and market share.
Excellent verbal and written communication skills, problem solving, and critical thinking skills.
Requires a marketing mentality combined with marketing training and experience as it relates to marketing products in the industry.
Demonstrated integrity and honesty in all aspects.
International experience highly desired.
Responsibilities:
Responsible for setting product strategy and oversee product line life cycles from strategic planning to tactical activities.
Execute product strategies and initiatives, set product and pricing strategy, as well as pricing and volume discount schedules in order to produce the highest possible long-term market share and profitability.
With consultation of marketing manager, marketing staff, and the commercial team, develop, publish and communicate the annual marketing plan for assigned products.
Work with the cross-functional team to develop portfolio and pricing strategy to maximize market share and profitability.
Maximize market share and gross margin growth for product line(s) on an annual basis, and meet or exceed revenue and gross margin targets for product category.
Conduct market analysis to monitor competitive products, sales, share and marketing activities; deploy category knowledge and understanding to the management of product lines.
Translate research data into product performance updates, technical bulletins, and sales/marketing materials.
Provide marketing expertise, support and education to the commercial team for successful sales outcomes.
Work closely with the global product management team to optimize efficiencies and synergies.
Manage advertising and promotion activities with Marketing Communications, including print, point-of-sale, online, electronic media, and direct mail (as applicable).
Create and make presentations to customers at the request of commercial team.
Develop and provide input to reports that track and measure key performance indicators.
Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.
Participate on cross-functional product development teams leading to the launch of meaningful new products.
Assist in developing customer strategy with commercial team.
Work with Research and Development and Technical Services to further strengthen product story through product research initiatives.
职能类别: 产品/品牌经理
联系方式
上班地址:home office
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