水产科技 产品经理
建明科技有限公司ShanghaiUpdate time: July 10,2019
Job Description

Requirements


  • Bachelor degree, preferably in Marketing, or one of the life sciences, with 5-7 years of related experience;

  • Masters of Business administration (MBA) with 3-5 years of experience is preferred.

  • Background in the aquaculture industry is preferred, but not required.

  • Experience as an effective project team player, leader and motivator; and the ability to present ideas effectively and communicate well with peers and all levels of management.

  • Must be proactive, self-motivated, energetic, business-minded manager with a broad scientific/technical aptitude base who is able to provide product leadership, set priorities, delegate responsibilities, and meet timetables leading to the attainment of growth goals.

  • Demonstrated achievement of product sales objectives and financial targets.

  • Strong financial skills; especially the ability to understand financial statements and to analytically evaluate and understand product costs, margin, pricing and market share.

  • Excellent verbal and written communication skills, problem solving, and critical thinking skills.

  • Requires a marketing mentality combined with marketing training and experience as it relates to marketing products in the industry.

  • Demonstrated integrity and honesty in all aspects.

  • International experience highly desired.

    Responsibilities


  • Responsible for setting product strategy and oversee product line life cycles from strategic planning to tactical activities.

  • Execute product strategies and initiatives, set product and pricing strategy, as well as pricing and volume discount schedules in order to produce the highest possible long-term market share and profitability.

  • With consultation of marketing manager, marketing staff, and the commercial team, develop, publish and communicate the annual marketing plan for assigned products.

  • Work with the cross-functional team to develop portfolio and pricing strategy to maximize market share and profitability.

  • Maximize market share and gross margin growth for product line(s) on an annual basis, and meet or exceed revenue and gross margin targets for product category.

  • Conduct market analysis to monitor competitive products, sales, share and marketing activities; deploy category knowledge and understanding to the management of product lines.

  • Translate research data into product performance updates, technical bulletins, and sales/marketing materials.

  • Provide marketing expertise, support and education to the commercial team for successful sales outcomes.

  • Work closely with the global product management team to optimize efficiencies and synergies.

  • Manage advertising and promotion activities with Marketing Communications, including print, point-of-sale, online, electronic media, and direct mail (as applicable).

  • Create and make presentations to customers at the request of commercial team.

  • Develop and provide input to reports that track and measure key performance indicators.

  • Participate in the Product Innovation Process through new product concept submissions as well as championing products through the process to launch.

  • Participate on cross-functional product development teams leading to the launch of meaningful new products.

  • Assist in developing customer strategy with commercial team.

  • Work with Research and Development and Technical Services to further strengthen product story through product research initiatives.


职能类别: 产品/品牌经理

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