主要工作职责Essential Responsibilities

Strategic planning: 战略规划
? Gather industry and customer insights through quantitative and qualitative market research
通过定量和定性市场研究手段收集行业和客户洞见
? Investigate and follow up with market trends and direct new promotional activities in order to stay as the leader in the respective field
调研和跟进行业趋势，主导各类宣传活动，确保学校的领军地位
? Develop and maintain tracking and reporting mechanisms to measure the effectiveness of the overall campaign and each of its elements
为各类活动项目制定和维护投入有效性的追踪和汇报机制

Marketing 市场营销
? Develop a short and long-term integrated marketing campaigns with timeline, budget as well as the clear roles and responsibilities within the team
按时间线、预算、团队成员分工职责制定 短期和长期营销计划
? Plan and execute marketing activities that support the rapid development of the School and build the positive reputation of the School in the market
策划和执行市场活动，支持学校快速发展和为学校在市场上建立良好声誉
? Support School major events and projects with marketing expertise
利用市场营销专长支持校内大型活动和项目
? Co-marketing with partner organizations
与合作机构共同开展市场活动
? Implement the Visual Identity across the board at the School
在校内全面推行视觉形象方案

Business Development
业务发展
? Build and maintain relations with prestigious primary schools and kindergartens in Shanghai and regional cities
与上海及周边城市的优秀小学和幼儿园建立和维护良好关系
? Develop and maintain good relationships with business partners in areas that help overall school marketing and admissions
同有助于市场招生的各种机构建立和保持良好关系

Team Management
? Provide support/training/resources to the team and help them grow their knowledge/capability
为团队提供支持/培训/资源，帮助团队学习和提高能力
? Establish and implement comprehensive appraisal and feedback systems for the team
为团队建立和执行完善的考评和反馈体系
? Organize regular meeting to solve the questions from team members
组织例会，为团队排忧解难
? Enable, incentivize and appraise team members
对团队进行赋能、激励和考评

Education & Experience
学历背景与专业经历
? Bachelor degree or above
本科及以上学历
? At least 5 years experience in marketing, background in the education sector a plus
专业从事市场工作经验 5年以上，教育行业背景优先
? At least 2 years of team management experience
必须有 2 年以上市场团队管理经验

Functional Competencies
业务要求和核心素质
Language:
Fluent in Chinese and English with at least 7.0 overall IELTS score or equivalent
中英双语流利，雅思 7 分以上或可证明同等水平

Experience
1. Strong planning, budget and team management experience
工作具有高计划性，丰富的预算管理和团队管理经验
2. Strong experience in managing relations with prestigious kindergartens and primary schools in Shanghai and the nearby regions
建立和管理与上海及周边地区优秀幼儿园和小学关系的丰富经验
3. Strong experience in developing channel relations with external organisations for lead generation
建立对外合作渠道关系的丰富经验
4. Strong experience in managing customer relations in the education industry
在教育行业管理客户关系的丰富经验
5. Experience in integrated campaign management in Education industry
在教育行业管理大型市场项目的丰富经验
6. Be a motivated team player and able to work in a fast-paced, changing environment, within a matrix-based organisation. Able to meet deadlines
能够自我激励在快节奏、多变、量化指标驱动的职场环境工作；能够按期交付工作成果
7. Understands the complexities of working within an academic environment with high consumer expectations
理解在客户高期望值的环境中工作的复杂性

Personal Qualities: 个人特质：
1. Strong passion for the international education industry
对国际化教育行业有热情
2. Knowledge of international education industry
对国际化教育有了解
3. Personal integrity, accountability and credibility
诚实、负责、可靠
4. Ability/Willingness to deliver a high standard of work
高标准对待工作
5. Ability of data collection and analysis
数据收集和分析能力

上班地址：茸北路336号