Job Duties

• Conduct social media and campaign analysis - providing insights for campaign optimizations

• Be aware of digital and social media trends

• Be proactive in sharing meaningful insights on a regular basis

• Conduct evaluation against competitors and market positioning

• Social Media listening support across business units

• Provide technical support and training for business units

• Collaborate with IT technical team, contribute to IT solutions, and ensure project deliverables meet the business needs

• Work with all relevant parties to define/refine and document Standard Operating Procedure for business to adopt and follow

• Formulate and prepare Test Case and Scripts, Administration and User Guide, Training Material etc.

• Coordinate project outstanding actions and follow up on the client; requirements to ensure project is proceeding on the right track

Requirements

• Degree in Computer Science, Information System, Business Administration, or related disciplines

• 5 years relevant working experience in social media and website data analytics

• Advance knowledge in social media data gathering, extraction, manipulation and interpretation

• Knowledgeable and have a thorough understanding of social media listening tools, algorithms and third-party data feeding

• Experienced in developing and implementing KPI measurement frameworks for organic and paid social media campaigns

• Proficient working knowledge in social media platform analytics, Google Analytics and its functions for data analysis

Comfortable in working with mix of regular and ad hoc analytics projects