Job Description：

• Develop overall marketing strategy and competitive growth strategies for a product line;
• Independent NPD project management (Cost, product performance and timing). Work with the functional team to achieve the NPD target;
• Translating consumer insights into the development of new ideas and products;
• Work closely with sales and trade marketing team to execute and monitor new product launch activities;
• Implement in-depth marketing intelligence to understand the target market, customer segmentation, our opportunities, our competitors, customer purchase behavior. Understand market segment trend and able to translate the future trend and market growth opportunities to the product strategy;
• Brand health / sales performance tracking and analysis;
• Support channel team for any specific needs.

Job Specification：

Qualifications & Experience：

• University graduate or above, business related degree is preferred;
• 6+ years working experience in FMCG industry; Food and beverage industry is preferred;
• Solid and hands on experiences in brand management and NPD;
• Business English for both oral and written;
• Willing to travel- 20%.

Competencies：

• Ability to generate insight -comfortable using tools and techniques to generate insights., identify insights that will generate commercial gain within the business;
• Data gathering -understand the process for briefing, commissioning and debriefing research and take actions based on the results, confidently set research objectives.
• Strategic thinking: have clear market insight, product insight and brand insight and business objective to develop a clear strategic brand development plan.
• Familiar about NPD process and have ability to manage NPD project and product portfolio
• Ability to develop effective marketing mix to develop short term result and build long term brand assets.
• Good Communication and presentation skill to influence the business partners
• Good business sense and sensitive to consumer feedback and market dynamics

Attributes/ Uniqueness：

• Curious, intellectually rigorous; looks deeply at many sources, hunt for parallels/contrasts；
• Look for root causes, interested in why, good at separating the more important from the less important；
• Work hard on many fronts, is a multi-track person; high standards of excellence (internal & external)；
• Can marshal resources of all types to get things done; can see opportunities for synergy/integration where others can’t；
• Hands on and pragmatic；
• A good marketer and also a good business man.

职能类别： 产品/品牌经理