KEY AREAS OF RESPONSIBILITY

Write highly creative, engaging and consumer insight-driven contents for digital and social media

platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video

Marketing sites.

Research and source out contents online and create a fresh and interesting story around it

Inspire and drive team members on content writing execution

Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs

Track UGCs, analyse and seed contents to create visibility and drive engagement for brands

Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance

ofassigned projects

Create weekly and monthly reports, and present them to clients

Be abreast with the latest technology, trends and techniques on China Social Media space and be able

toapply them on assigned projects

WHAT WE ARE LOOKING FOR

Academic Qualification: Graduate of journalism, marketing or related course. MBA/Master degree holder

a plus.

Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media

channels. Experience would be a plus.

With a minimum 2 yearsof working experience.

Fully understand the objective and KPIs of luxury,lifestyle and Health care products and campaigns alone

with different content angles (e.g Education Content).

Have the ability to meet internal and external deadlines for contents with accurate understanding on

content angle, and content flow for client.

Having the consistent capability to ensure accuracy of monthly report data extraction,

Have the capability to develop insights and learnings on performance data for client's WeChat and Weibo

and EPR content Seeding.

Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting

story around it

Can inspire and drive team members on content writing execution

Experience as Digital Copywriter, Social Media or Community Manager a plus

Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR,

Video Marketing, and others would be a plus

Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.

Owning and maintaining a blog with good traffic and interaction rate would be a plus

Must be residing in Shanghai, China

上班地址：江西中路450号3楼（米域）