Responsibilities

• Assist in optimization of keywords, bids, account daily and monthly budget caps, impression share, quality score and other important account metrics/ KPIs.

• Manage and maintain updates for large keyword lists.

• Provide creative copy suggestions and graphical ad templates.

• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.

• Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.

• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

• Keep pace with search engine and PPC industry trends and developments.

• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.

• Monitor and evaluate search results and search performance across the major search channels.

• Communication to team and management on project development, timelines, and results.

• Work closely with the other team members to meet client goals.

Requirements

• 1 - 3 years of client-facing experience in account management, customer support and/or display advertising, SEM/PPC Adwords.

• Exposure to and experience of having worked for global clients and a good understanding of cross-cultural context and international brands.

• Strong understanding of Adwords , online advertising (display and/or search) and 3rd party advertising concepts.

• Familiarity with other ad-serving platforms such as YouTube for advertising.

• High degree of MS Excel proficiency (including advanced features such as Functions and Pivot Tables)

• Proven ability to become expert in new technologies in a short time frame.

• Strong communication skills with a proactive and positive approach to tasks.

• Objective and analytical approach to decision making

• Strong work ethic and ability to work with minimal supervision

• Fluent in spoken and written English.

上班地址：汉中路凯德兴茂大厦