Key responsibilities:

• Work closely with internal and external parties to support the process of launching CRM program;

• Analyze data from various resources to obtain insight for CRM campaign and optimize customer life cycle.

• Implement various CRM campaign and customer communication(SMS, WeChat, eDM) to support the business and achieve higher campaign KPI;

• Understand and optimize retail shop operation from CRM perspective to enhance sales;

• Closely work with and manage agencies to deliver execution in high level;

• Deliver regular and ad-hoc CRM operational reports based on requests;

Requirements:

• 2-3 years’ experience in CRM or relevant function in retail industry or CRM agency. Better in fashion, luxury or premium brands;

• Strong sense in data and proficient in Excel;

• Experience in using Business Intelligence(BI) tool (Oracle, Sales Force or Dynamics…) preferable;

• Experience in implementing CRM program in retail industry preferable;

• Good at written English;

• Detail oriented, organized and efficient;

• Strong learning agility;

• Bachelor degree or above.
  

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