职业领域: 销售/技术销售
地点: Shanghai, CN, 200000
公司: BASF Asia Pacific
职位种类: 职业人士
职位编号: ZH_CN_34533

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说明

BASF has been a committed partner to Greater China since 1885. With larger production sites in Shanghai, Nanjing and Chongqing, BASF is a major foreign investor in the country’s chemical industry, and operates the Innovation Campus Shanghai, a global and regional research and development hub. BASF posted sales of over €7.3 billion in 2018 to customers in Greater China and employed 9,317 people as of the end of that year. For further information, please visit www.basf.com/cn/en

Objectives:

Functionally lead RODIM (Automotive Refinish Coating Auxiliaries) sales team China and ensure the profitable growth of business

Translate strategy in sales roadmaps, identify growth drivers, define key/target customers

Execute the sales roadmaps

Setup professional RODIM Sales team

Management RODIM brand development in China through proactive engagement with other functions

Main Tasks:

Translate strategy in sales roadmaps, identify growth drivers, define key/target customers together with the sales regions China. Define and drive a sustainable accounts / distributors portfolio with immediate sales revenue and long-term potential to grow.

Plan, lead and carry out sales activities to achieve sales targets by calling and visiting existing/prospective customers to understand and identify their needs to create a long-term customer supplier relationship.

Develop proposal on sales and marketing, technical solutions to customers and ensure account strategy are exploited consistently.

Research, identify and develop existing and potential customer portfolio.

Further secure business opportunities by identifying customer needs in terms of product application, services requirements, identifying buying cycles, delivery schedules and pricing structure for specialized products within the appropriate business segment, including necessary information provided to other functions, e.g. credit control, logistic, customer services.

Execute the sales roadmaps by visiting and convincing customers, and closing the deals.

Setup professional RODIM Sales

Collaborate with local marketing team to develop China RODIM development roadmap and set KPI.

Drive sales team in China to develop RODIM business and align brand strategy.

Conclude sales contracts by coordinating the personnel of customer services, logistics and inventory control.

Provide customer credit information for company credit control function, ensure timely payment of receivables to meet established sales targets and revenue goals.

Maintain up-to-date awareness of industry trends, technical development, market activities and industry intelligence to help define the marketability of products and report to supervisor identified trends that could affect targets.

Collect customer data/ information/ feedback/ expectations prepare for presentation/ seminars/ workshops to promote the products and services.

Develop and regular update promotional materials to identified customers.

Monitor, analyze, assess and communicate monthly sales data to supervisor and propose product / service planning, revision of strategies, identify business opportunities, pinpoint problem areas and provide solutions.

Market intelligence

Establish a database to obtain, update, maintain and evaluate market trends, the application of products/ technology and service needs, etc in order to support identifying new business opportunities.

Prepare market research project to develop competitor grid and benchmarking analyses on competitors’ positioning and the performance of their competitive products.

Requirements:

University degree

Minimum 5 years in Sales Management, experience in Aftersales Auxiliary Products is a MUST

Strong leadership skills with excellent communications and presentation skills

High ability to convince and inspire people

Experience in market analysis, customers interactions, segmentation, roadmaps

Proven ability to lead cross-functional teams

Excellent written and spoken English and Mandarin