Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

ABB is seeking a Business Communications Specialist, Electrification Smart Buildings. This position may sit in our Cary, NC or Atlanta, GA location. This role is responsible for developing and executing local marcom plans for the U.S. market that are aligned with business goals, industry segment goal and overall strategy of ABB.
This person in this position will serve as a trusted colleague and partner to the local Business Line management team, Product Market Manager, Global Marketing Communications and relevant Industry Segment leads, as well as local marketing and sales colleagues as required. He/She must be in relentless pursuit of determining where our customers perceive value and help our Product Groups align their value proposition with the customers’ buying criteria.Ultimately, the person filling this role will work continuously to develop and sell value propositions that improve our price quality point that allow ABB to meet its profitability goals.

Your responsibilities

• Develop and execute local marcom strategy and activities that aligns with Business line and Industry segment goals and broad ABB strategy.
• Localize global content or create content when needed to support campaigns globally, including value propositions, copywriting, press releases, webinars, success stories, internal articles, flyers, brochures, catalogs, video scripts, interviews, advertisements, social media and online contents and posters
• Serve as the Business communications lead for strategic ABB events in the US, and support as required business line inputs for local US events, including on site support if needed
• Responsible for coordination and harmonization of communication materials according to Business requirements/guidelines
• Drive the creation of all marketing collateral including definition of common templates (e.g. ordering pages, etc.), ensure proper English usage
• Collaborate with key functions including the global Marketing communication, sales and marketing and customer experience to support the development of effective materials for target audience
• Offer new and innovative ideas to reach target customers, respectively challenging historical activities and status quo
• Work with Country Communicators to ensure local business communication plans and campaigns are aligned with the global marketing communications strategies, plans and campaigns.
• Ensure message (e.g. value propositions) and branding compliance and consistency

Your background

• Bachelors degree with minimum 5 years of industry experience in relevant marketing communication positions, including industry experience and project management
• Appreciation for working in international environments (strong intercultural skills)
• Excellent copywriting and editing skills, able to simplify complex technical contents into appealing marketing messages and contents
• English as native language
• Good understanding of the complexity of the US market and specifically the key industries critical to the success of Electrification.
• Desire to seek out new and innovative communications techniques, tools and approaches
• Excellent interpersonal, verbal and written communication skills
• Comfortable interacting with senior leaders as well as technical specialists
• Expert story teller
• Experienced in events management and social media marketing and channels.
• Candidates must already have a work authorization that allows them to work for ABB in United States.