Join ABB and work in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

We are looking for a Product Marketing Specialist passionate for Electrification Products, ready to take part in ABB’s big challenge: evolving to become digital to the organization (digital culture) and digital to the business (solution approach).
The ideal candidate should integrate technical and product competences, analytic approach and Digital Marketing skills, and should actively contribute to ABB’s digital transformation both in terms of internal digital culture and supporting the shift from a product-oriented-only approach, to a solution-and-value-oriented proposition that better satisfies market needs and can increase market share.

Your responsibilities

We are looking for someone who is able to design long-term strategies, capable of seeing the bigger picture, who knows all the necessary steps to reach the final goals. Part of your role will be to check the effectiveness of existing processes and to try to improve the ones that need a change for the better.

Specifically, as Product Specialist, you will:
• Understand and study the products to be the referral and trusted point of contact for the local sales organization as skilled product expert
• Implement local product strategies and launches for our Electrification Products to meet business Team objectives and be in line with global product strategy.
• Deploy Solution new approach in line with Business Unit perspective.
As Marketing specialist you will:
• Implement all marketing activities, and support Sales organization in driving sales and services of respective products/solutions
• Listen and understand existing customer and market needs by visiting customers and supporting them to implement ABB’s products/solutions
• Leverage Digital and Modern Marketing opportunities and plans to generate new leads and business opportunities
• Work closely with Marketing and Communication team for activities related to the market segment, create marketing documentation and support customers for a technical point of view.

Your background

• 5+ years of experience as Product Marketing specialist, Project Manager or similar as preferred
• You hold a bachelor or master degree in business engineering or economics;
• technical background (a master degree in electronic or electrical engineering) is preferred
o familiarity with Low Voltage Products and applications will be preferred
• You speak fluent English
• Your ability to understand customer needs will be crucial for your success.
• You have personal leadership and are an excellent team player, with good analytical and data management skills.
• You are able to deliver perfect pitches and to make efficient keynotes both in Italian and English;
• You are capable to prioritize activities, focus on results and excellent at collaboration
• You are interested in, even enthusiast about marketing and digital sales channels
• You have an operative knowledge of Web Analytics instruments;
• You are a team-player;
• You have a strong interest for innovative business;
• You are able to see the process as an opportunity to improve our performances and reach our strategical goals.
• You are able to reason with an user-centered approach: you will be ask to detect the target’s need and translate it into a strategy.