超高端重点客户渠道营销专员-华南事业部
AB InBevGuangzhou (canton)Update time: April 29,2020
Job Description
超高端重点客户渠道营销专员-华南事业部-20004063
Description
1. Purpose of the Job 工作目的
协助渠道营销经理负责百威英博旗下品牌“品牌营销化、行销品牌化”的全面落地。引导百威英博旗下品牌健康稳定地成长，不断提升市场占有率及品牌健康度，提升终端品牌形象，根据中长期品牌发展战略，组织店招和渠道营销项目的管理和落地执行、POCM的管理、终端售点执行的提升。
Work as an assistant of Trade Marketing Manager to ensure steady improvement of Ab-Inbev brand health, upgrade brand image in POCs, coordinate trade program implementation, ensure sound POCM management
2. Business environment 业务环境
Main characteristics: (Challenges) 主要特征（挑战）
Assist Trade Marketing Manager to define the marketing situation and make the promotion plan accordingly, lead the regional teams to achieve the planned targets, and ensure the execution quality. 协助渠道营销经理洞察市场情形并制定相应的促销计划，协助区域团队达成目标，保证执行质量
Key dimensions: (volumes, market share, NNS and EBITDA) 关键衡量标准 （总人数，产量，市场份额，净销售额，息税折旧摊销前利润）
Key contacts: (internal – external) 主要联系者 （内部 – 外部）
BU marketing, Sales, suppliers
BU市场部，销售部，供应商3. Accountabilities 职责
销售部市场岗位职责：
Initiate and execute trade marketing full year
负责销售部渠道营销全年策略和临时计划的执行；
Align BU strategy with local marketing activity to maximize the marketing effect总部、事业部的市场活动的执行和当地渠道、售点结合，将市场活动的效应最大化；
Manage POC image and SEP specific pillar
售点形象执行的管理和其他SEP项目的落实；
Execution of ISP activations and marketing events to drive the growth of volume and distribution
超高端产品的策略和市场活动的执行，销量和售点分销的推动 ；
Assist Trade Marketing Manager to manage SPR team for better budget control
协助经理进行促销员团队的管理，以达到预算控制和效率的提高；
Coordination and execution of Beer garden, DPD and consumer promotion
啤酒花园、排挡和消费者促销活动的协调和执行；
Responsible for POCM management of major events and innovate POC image decorations
负责重大推广活动（如节点、新产品上市、品牌推广等）的物料布置、数量汇总及跟踪布置，并对终端品牌形象进行创新
Qualifications
4. Qualifications and Technical competencies required资质和专业能力要求
Education 教育
Bachelor Degree and above, major in advertising, designing, journalism is preferred
本科及以上学历，广告学、设计类、新闻等专业尤佳
本科及以上学历，广告学、设计类、新闻等专业尤佳
Experience 经验
1-2 years trade marketing working experience in consumer foods industry
1-2年消费食品行业通路行销工作经验
Technical competencies (Job related) 专业能力 （与工作相关）
Good written skills良好的书面表达技巧
Good personal skills良好人际关系处理能力
Team worker团队合作精神
Positive and aggressive, willing to take challenges态度积极，能够接受挑战
Open minded思维开阔
Mobile and willing to travel a lot适应经常出差Job
MarketingPrimary Location
China-Guangdong-Guangzhou (Canton)Schedule
Full-timeJob Posting
Apr 29, 2020, 10:39:48 AMUnposting Date
Jul 28, 2020, 11:59:00 PMGet email alerts for the latest"超高端重点客户渠道营销专员-华南事业部 jobs in Guangzhou (canton)"