Job Description
- Optimize brand management result throughout integrated brand planning process, commercial operational and resource deployment, financial management and planning and inventory management.
- Prepare sales force to have deep dive understanding in terms of disease awareness and product knowledge; enable sales team understand brand strategy and key actions driving source of business in different target segments or patients.
- Enhance cross-functional collaboration aligned with brand strategy and actions, such as medical affair and regulation, market access and government affair, key account management and pricing, patient advocacy and public relationship, sales effectiveness and assessment.
- Ensure marketing understanding and KEE engagement via in-field customer visit and insights collection, medical societies collaboration and other HCP relevant stakeholder interaction.
Accountabilities
- Responsible for brand financial performance in terms of sales performance, cost management and profit result
- Provide market insights and brand strategy to answer market dynamic shift and brand performance in key business review and planning meeting
- Design result and milestone assessment framework to ensure performance checking and agility to adopt changes
- Lead innovation approach to provide added value increasing patient benefit and customer value in brand relevant initiatives and actions
Qualifications
- Master degree or bachelor degree majored in pharmacy or bio-science subjects
- Fluent in business English communication
Date Posted
02-Jun-2020Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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