Job Title:  Manager
Location: TRIL GTC
GCL : D3

Job Purpose / Summary

GCOs Digital Marketing & Measurement is a customer-centric capability, which enables AstraZeneca to communicate and interact with customers, including health care providers, pharmacists and patients, through multiple digital channels, in a coordinated way.  Consisting of the various sophisticated tools that will be used for Digital Marketing, we will support the markets to create integrated, relevant and tailored customer experiences through a range of digital channels, depending on local needs. The benefits of the digital marketing to AstraZeneca are:

•    Enables a customer-centric approach, through cross-channel marketing, which has proven to improve the customer experience and optimize our commercial resources.

•    Avoids duplication of effort and cost by markets having to engage with third parties to build standalone digital marketing capabilities.

•    Drives marketing success through a centralized platform that integrates with other global enterprise platforms i.e. Veeva and Adobe CQ5.

•    Enables AstraZeneca to standardized reporting to support post-campaign reviews and analytics.

•    Enables continuous improvement activities through the expansion of standard functionality, which may include Search, social channels etc.

•    Enables targeted communications with customers (which comply with local communication standard operating procedures (SOPs) and compliance regulations), including healthcare providers (HCPs), pharmacists and consumers/patients.

Reporting into the Head of Digital Marketing & Measurement, the GCO Digital Marketing manager should have the complete understanding of the Digital marketing channels and the content journey to ensure the perfect measurement on the effectiveness of the channels & content used for the brand teams. The individual will ensure that services are delivered to meet the overall vision and direction of the program, ensuring all performance levels are met or exceeded, while inspiring, motivating, and engaging their team fulfilling AstraZeneca’s vision of creating a great place to work for all our employees. The GCO Digital Marketing manager will look to develop the employees, creating an outstanding level of quality and performance across the service areas. High accountability and results orientation are critical, while also demonstrating the ability to leverage several different leadership styles as appropriate to achieve both a high-performing and a highly engaged team.

As the Digital Marketing capability matures to additional markets will consume the capability, meaning that the Digital Marketing manager will have to establish relationships with in-market Marketing and Commercial Excellence leadership. The individual will work in partnership with the GCDI Channel Excellence Director/Leads to engage and leverage the capability, provide an overview of the capability, the benefits of using Digital Marketing, and case studies of how the capability has delivered value for markets already consuming services.

Accountabilities / Responsibilities

• Monitor and report on service delivery metrics and overall performance
• Maintain relationships with GCDI, GCIT and other stakeholders. Communicate on major service issues and address escalations.
• Manage service delivery functional teams and individual objectives, performance and development.
• Advocate the use of effective measures in demand and risk analysis for proposed service changes
• Provide insight into developing solutions for any service changes
• Building and maintaining internal and external relationships and services
• Reporting on process improvements, team performance and agreed service levels
• Determine the project approach, staffing, responsibilities, and schedule.
• Measure and monitor progress at clearly defined points in the process to ensure that the project is delivered on time, and that it meets or exceeds expectations. Balance scope, schedule, quality, and risks. Make adjustments as necessary.
• Ensure that all requirements, project plans, and changes to commitment are communicated to all affected team members.
• Manage relationships and coordinate work between different teams at different locations. Manage relationships with all stakeholders. Monitor their progress and adherence to the contract.
• Review and manage all changes to the requirements through a formally defined scope change process.
• Lead monthly governance meetings. Represent the functional team at client meetings and governance meetings.
• Provide managerial guidance and oversight to the daily operations and execution of the Digital Marketing & Reporting Service Tower, including:
  • Acting as a subject matter expert for team members, teaching and coaching key skill development, problem solving and critical thinking abilities across the team.
  • Providing clear day-to-day operating instructions and guidance for the team.
  • Managing workloads to ensure even distribution of responsibilities and development opportunities.
  • Managing numerous, often complex, projects requiring high-level capabilities with minimal supervision.
  • Balancing shiftwork as need to support the multiple time zone requirements from customers.
  • Managing overtime, evening, or weekend hours as needed during times of extreme business need.
  • Ensuring completion of time and expense reports for self and team members per AstraZeneca policies.
  • Ensuring all operational reporting statistics and metrics for the team, ensuring delivery against the critical business performance measures.
  • Conducting all aspects of the human resources processes, including development of annual objectives, performance appraisals, individual development plans, and career counseling and coaching feedback for continuous improvement

Education, Qualifications, Skills and Experience

Essential

• Bachelor’s degree or equivalent
• Pharmaceutical experience; or other highly regulated environment
• Significant experience of local and/or Global Brand Marketing experience
• 5-10 years of leadership experience, preferably leading, managing and developing large teams of professionals.
• 5-10 years of experience in customer facing operations environment.
• Excellent written and spoken English language skills.
• Strong collaboration skills, with demonstrated experience building trusted relationships with key stakeholders. Proven cross-functional collaboration skills across organizations, functions, and markets is preferred.
• Proactive approach to problem solving. 
• Proven ability to learn in a rapidly evolving environment. Ability to grasp and understand new technology and concepts quickly and readily apply learnings.
• Experience working in globally distributed team.

Desirable

• Digital Marketing experience.
• Managing and driving innovation and continuous improvement.
• Talent management and developing others.
• Excellent interpersonal, presentation, and facilitation skills.
• Proven track record working cross functionally with high level of commitment and follow through.
• Business outsourcing process experience.
• Proficiency in Microsoft Office Suite (Word, PowerPoint and Excel).

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 
 

Date Posted

02-Jun-2020

Closing Date

30-Jun-2020

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.