Who We Are:

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure, including public works, utilities, industrial plants, and digital cities. Bentley’s MicroStation-based open modeling applications, and its open simulation applications, accelerate design integration; its ProjectWise and SYNCHRO offerings accelerate project delivery; and its AssetWise offerings accelerate asset and network performance. Spanning infrastructure engineering, Bentley’s iTwin Services are fundamentally advancing BIM and GIS to 4D digital twins.

 

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2014. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers.

 

Location:

Option to work remotely from a home office for the right candidate 

 

Position Summary:

The Acceleration Group within Bentley Systems is currently looking for an individual with a strong background in Product Marketing for our Product Marketing Manager position. Our division is driving product and business growth and looking for people who can help us write and tell the story of Bentley’s innovative technology and why our products, solutions, and services are the best in the industry and help differentiate our users among their competitors. If you are excited about building marketing campaigns from the ground up, have experience in the B2B world, and enjoy working on a close-knit, dynamic marketing team, we would like to talk to you.

 

Preferred Qualifications:

• Track-record of marketing tech products to market and a demonstrated product marketing ability to drive adoption and market momentum
• Established portfolio of product marketing collateral, campaigns, videos, e-books, web pages, and other materials to showcase content development strengths
• Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
• Experience with HubSpot, Marketo, Salesforce or other CRM system
• Experience with GoToWebinar or On24
• Experience with eCommerce

 

 Key responsibilities include:

• Build out successful GTM tactics including online product pages, videos, e-books, blogs, reference selling, and more
• Building, testing and refining core messages and search engine keywords for the products for each target audience
• Develop website copy, promotions, presentations, product demonstration, marketing and sales collateral and ROI tools for each respective phase of the sales cycle
• Create compelling promotions and offers focused on each target audience to shorten sales cycles and drive leads
• Drive demand generation, analyze MQLs, and measure impact on the marketing pipeline
• Implement improvements to accelerate conversion rates at each stage of the sales funnel
• Define and prioritize target audiences within each addressable market
• Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning
• Partnering with the pre-sales, product management and sales team in the definition of product strategies, the specification of new product offerings and ensuring all product information is kept up-to-date

 

Qualifications

• 3+ years of software Marketing Experience preferred
• Bachelor’s degree in Business, Marketing, Communication, or equivalent practical experience
• Strong writing and communications skills required
• Strong presentation preparation skills required
• Strong B-to-B experience and skills
• Must be computer savvy, have the ability to multitask, prioritize, and work well under pressure in a team environment

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com. 

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.