1. Formulate brand development strategy and national promotion plan;
2. Formulate a full-year brand promotion plan and investment budget and profit and loss estimates;
3. Do a good job in the target consumer group survey and brand follow-up survey;
4. Improve brand competitiveness, improve old products, and develop new products;
5. Track sales status and write sub-regional promotion plans;
6. Annual market summary and plan.

The specific work content is as follows,

1. Determine the Brand Identity System; be responsible for developing brand promotion creative strategies and media strategies according to brand development strategies; implement and supervise management. Coordinate other communication promotion tools such as PR and brand tonal relationship;

2. Brand research
Responsible for qualitative and quantitative research through industrial advertising placement and media placement monitoring. Analyze its SWOT. To serve as a reference for the development of the brand's long-term strategy. Provide direct information and data for the establishment of brand equity and brand management.

3. Improve the corporate visual identification system: such as channels, partners, suppliers, and manage corporate brand trees (brand structure);

4. Internal brand communication and the development of brand management norms such as brand manuals;