Take the next step in your career at ABB, working in a team that is dedicated to creating a future where innovative digital technologies allow greater access to cleaner energy.

ABB Motors and Generators deliver a complete range of motors, generators and mechanical power transmission products for all industries and applications. We provide the highest quality and service to our customers all around the world, with a focus on helping to use energy more efficiently.

This is a Product Manager role reporting to the local division M&S Manager in the Business – Motion located in Shanghai, China. As a Product Manager, you will manage and develop the LDM’s product (Ex Product + Special Product like HDP , M3BC, M3LP..) offering from a market perspective . You will be responsible to will define product marketing, strategy and pricing mechanism for segment and application, working with FES to ensure growth target of Order and Margin on overall product portfolio.

Your responsibilities

• Being responsible for the product marketing, strategic marketing plan for domestic and allocated regional markets on Ex Platform+ Special Product (HDP, M3BC,M3LP). Overseeing competitive analysis and market segment definition activities. Identifying, monitoring, maintaining and exceeding the sales market price levels, evaluating pricing impact on the results.
• Ensuring the growth target of order and margin on related Product Platform, working with FES to better support the order increase on related product platforms, following the pipeline in Salesforce to offer the needed cooperation actively and achieving assigned growth in orders, margin and related objectives. Working with frontend sales on evaluation of potential new and existing customers and their needs and approach with a focus on solutions.
• Driving smooth collaboration between domestics FES and back end technical support and operation, organizing effective SOP to ensure high service level to customers, continuously improve customer satisfaction.
• Prioritizing initiatives and developing business case, for new product development or optimizing existing ones, determining product positioning, targeting customers and value proposition to implement market-oriented philosophy. Developing consistent short and mid-term product plan and roadmap with right alignment to DM’s, continually optimizing the product competency by upgrading technical performance or by cost-out scheme.
• Overseeing the related product’s market performance (profitability, volumes, new customers, delivery, etc.) by monthly Conduct regular review meeting with relevant parties (FES , Operation, etc.) to analyze the GAP, and setting up corrective action plans.
• Working as in-charge of product pricing and maintenance locally. Securing the validity of cost information in the sales tools on regular basis. Together with management, approving special price discount application from regional sales teams. Together with FES Team , monitoring the competitions’ price dynamics in the market.
• Improving promotional and marketing communication programs (successful story, software tool, exhibition, etc.). Evaluating competition (competitors and products) on regular basis.
• Working with relevant parties (FES, R&D, etc.) to develop annual product budgeting & to plan required resources. Aligning the financial target with LDM’s goal by solid action plan. Keeping close contact with DM counterparts for strategy alignment.
• Living ABB’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

Your background

• Must have a bachelor’s degree in automation, electrical engineering or other majors related.
• Minimum 5 years’ experience in Sales and Marketing of Automation Products, Global working experience is preferred.
• The knowledge of IEC LV Motors is preferred.
• Must have good PC skills, Microsoft office.
• Must be proficient in English and Chinese.