The Associate Brand Manager works under direction, providing analysis and input to the development of the brand plan for assigned areas. Supports the team, coordinating the production of marketing materials (advertising, promotional and sales aids) to deliver the agreed brand experience.

Typical Accountabilities

Developing and Implementing Brand Plans

• Conducts analysis of information sources (about patients, the market, competitors, HCP’s, payers and key external experts) to build market and patient understanding.
• Invest time in the field to appreciate the perspective of key stakeholders.
• Applies understanding of brand positioning and brand expression/identity guidelines in the development of brand assets.
• Liaises with external agencies, providing the day-to-day point of contact for the development of marketing messages and activities for key audience groups.
• Develops materials for the sales force to support sales effort and educate sales representatives on company and competitor products.
• Monitors results and produces reports on performance and effectiveness versus targets for assigned areas of the brand experience plan.
• Provides analysis to support sales forecasting.
• Assists with the development of budgets and the monitoring of expenditure.

Functional Capabilities (that are most critical to this position)

• Conducts research and analysis to inform thinking about priority patient opportunities and strategic drivers.
• Researches channel options (traditional and digital) and evaluates effectiveness/efficiency to reach defined target audiences.
• Ensures marketing materials adhere to company standards and regulatory guidelines.

Essential Qualification

Qualifications

• B.A degree
• Marketing qualifications preferred but not essential

Experience

• More than 3 years of marketing and/or promotions experience (but not mandatory)

Marketing Capabilities

• Patient centricity
• Translate information into actionable insight
• Build differentiated portfolios
• Define winning brand strategies
• Generate game changing ideas
• Design compelling experiences
• Execute with brilliance
• Engage with the broader organization

Desired skills or requirements

Foundational Capabilities

• Self-Leadership & Cross-functional Collaboration
• Excellent interpersonal communication skills with cross-functional teams
• Project management skills & learning agility
• Strong sense of responsibility
• Strong self-disciplined under high pressure
• Time management with high priorities
• Flexible approach (able to deal with shifting priorities and irregular workload)
• Structured communication and presentation skillset

Other Requirement

• MS office skills (Word, PPT, Excel) proficiency
• Proficiency in English

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.