Eaton’s Electrical Sector is currently seeking a Marketing Communication Specialist to join our team. This position is a remote role. Position Overview: A Marketing Communications Specialist is needed to interpret users’ digital body language and transform insights into results-driven optimizations that will delight our audiences. The Marketing Communications Specialist should be web-savvy and take pride in enhancing Eaton’s online presence. The team member will take ownership of email programs, SEO research to help define web content, and run point on virtual events. They will be supported by agency partners, our marketing tech stack and their marketing team members. We are seeking an energetic, curious marketer who is also interested in helping develop audience profiles and personas. This marketer should understand that humanizing B2B experiences and creating personalized content is not only a better user experience but will positively impact lead generation. The person will be given freedom to work with subject matter experts, do first-hand research, and suggest experimental campaigns and ideas. The right candidate should be able to balance team and agency collaboration with independent projects, while not being hindered by ambiguity or multitasking. The Specialist will report to the Marketing Communications Manager and collaborate with the extended Campaign/Demand team as well as Product Marketing, Channel Marketing, Product Managers and leadership to deploy and report out on programs and best practices. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each and every day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. In this function you will: Guide content creation with SEO findings using our marketing tech stack and digital research. Oversee and optimize email programs to improve engagement and amplify business initiatives and newly generated content. Manage personalized content destinations for email programs, ad programs and more. Improve and grow lifecycle marketing program for customers. Manage webinars and virtual events by coordinating with stakeholders, overseeing deliverables and orchestrating follow-up. Research personas and understand target audiences to ensure Eaton delivers on customer expectations. Willing to collaborate, learn and suggest improvements for SEO, SEM and lead generation programs. Work with team to pilot Account Based Marketing tactics. Why work at Eaton? We provide benefits that are industry competitive and focused on employee well-being. Listed below are programs that are offered globally, but program availabilities may vary by site. Flexible work options to help balance work/life demands (at participating Eaton sites) Healthcare/retirement savings programs Competitive compensation packages to reward skills and performance Tuition assistance or financial help for ongoing learning and development Health, Dental, Vision & Wellness programs Donation matching (U.S., Canada, Puerto Rico) When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. Qualifications Required (Basic) Qualifications: B.S. or B.A. degree in marketing, journalism, English, communications, business or related fields 2-4 years marketing and/or communications experience Must be able to work in the United States without corporate sponsorship now and within the future Preferred qualifications: SEO and SEM experience. Experience marketing IT, technical or complex topics. Marketing technology experience preferred like Microsoft suite, marketing automation system (Eloqua, Hubspot, Marketo or similar), analytics platforms (Google, Catalyst, Omniture), content management systems, CRM (SalesForce, Siebel or similar), Adobe design suite, video tools, social media platforms and tools (Hootsuite), web languages (HTML, Java) Position Criteria: Innovative, creative, and collaborative. Self-starter with a digital mindset. Skillful at communicating and progressing projects with a variety of different stakeholders and subject matter experts. Proven track record in creative project execution, project management and working under deadlines. Organizational skills, written communications, creativity. Superior written communications skills, editing and messaging. Eaton provides a competitive total rewards package commensurate with applicable skills, knowledge, and experience and consistent with internal and external market practices. The annual salary range for this role is $74,880– $102,960. At Eaton, we know that good benefit plans are important to employees and their families. In addition to a competitive base salary, Eaton provides various Health and Welfare benefits as well as Retirement benefits. Click here for more detail: Eaton Benefits at a Glance. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. As a contractor with the Federal government, Eaton is subject to the Executive Order mandating COVID-19 vaccination. As permitted by applicable law, the candidate(s) hired under this posting must provide evidence of full vaccination as defined by CDC guidelines, or request a medical, pregnancy or religious accommodation exempting them from the requirement. Vaccination status will not be verified until after an offer of employment is provided, and candidates may also request a medical, pregnancy or religious accommodation at that time. Eaton also considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call 412-893-3600 or send an email to: AcccommodationsForApplying@Eaton.com We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. What you will get from us Eaton’s mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic and mechanical power – more safely, more efficiently and more reliably. Making what matters work at Eaton takes the passion of every employee around the world. We create an environment where creativity, invention and discovery become reality, each day. It’s where bold, bright professionals like you can reach your full potential—and where you can help us reach ours. Eaton’s 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 85,000 employees. We make work exciting, engaging and meaningful for our employees through our dedication to tackling some of the toughest power management challenges on the planet and by never losing sight of what matters. Our culture is built on a strong commitment to practicing our core values and supporting our employees with the tools they need to succeed. We pledge to always foster a diverse and inclusive environment, including inclusion resource groups that bring together employees who share a common purpose, interest or background. In the past year, our company has received top employment recognition by the Human Rights Campaign and almost fifty percent of our Board of Directors represented diverse groups. When we embrace the different ideas, perspectives and backgrounds that make each of us unique, we — as individuals and as a company — are stronger. We have demonstrated our passion for sustainability with the recent announcement of cutting carbon emissions from the company’s operations by at least 50 percent by 2030. We are ethical, passionate, accountable, efficient, transparent and committed to learning. We are confident we can deliver on our promise to improve the quality of life and the environment because of the attributes that our employees embody. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Job: Marketing Region: North America – US/Puerto Rico Organization: CPDI Critical Power and Digital Job Level: Entry Level Schedule: Full-time Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: Yes Does this position offer relocation?: No Travel: Yes, 10 % of the Time