Main Responsibilities

• Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts.
• Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved.
• Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate.
• Procures new and repeated business for the hotel by monitoring contact with airlines, travel agencies, commercial houses, private clubs and professional associations within local and international markets. Maintains contact with planners, corporate accounts, incentive buyers, airlines and wholesalers, through personal sales calls, telephone contacts and written communications.
• Creates and implements special program to achieve greater productivity through:
  • Increasing average rate
  • Increasing occupancy
  • Increasing business volume during difficult periods
  • Increasing local food and beverage banqueting sales

• Manages key accounts.
• Oversees the selling and servicing of group business.
• Co-ordinates the development of all promotional materials.
• Provides direction on and conducts market research.
• Monitors competitor activities.
• Maintains close liaison with Regional/ Corporate Sales teams to ensure the hotel receives proper corporate consideration, direction and support.
• Ensures the hotel is represented as an active member of the local community through association membership.
• Coordinates sales and promotes business for other Raffles Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local offices.
• Plans and executes sales trips to major market areas.
• Attends major travel functions to promote sales for the hotel.
• Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan.
• Conducts weekly reviews of sales personnel activity to ensure targets and sales objectives are being met.
• Produces monthly Sales reports and forecasts.
• Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction.
• Establishes and continuously updates mailing lists.
• Organizes and attends major sales/PR related functions within the hotel.