About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.

www.bentley.com

 

 

 

Location:

Exton or Philadelphia, PA; Huntsville, AL; or Remote

 

Position Summary:
The SMB Product Marketing Group within Bentley Systems is currently looking for an individual with a background in content marketing for our Content Marketing Specialist position. Our division is driving product and business growth. We are looking for an individual who can help us write and tell the story of how Bentley’s innovative products, solutions, and services are the best in the industry, and help differentiate our users among their competitors. If you are excited about building marketing campaigns from the ground up, have experience in the B2B world, love digital marketing, and enjoy working on a dynamic marketing team, we would like to talk to you.

 

Preferred Qualifications:

• Track-record of taking tech products to market and a demonstrated ability to drive adoption and market momentum
• Established portfolio of content, marketing collateral, campaigns, videos, e-books, web pages, and other materials to showcase content development strengths
• Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
• Experience with HubSpot, Marketo, Salesforce, or other CRM systems
• Experience with eCommerce
• Experience marketing to the AEC industry is a plus

 

 Key responsibilities include:

• Develop website copy, promotions, presentations, product demonstration, marketing and sales collateral, and ROI tools for each respective phase of the sales cycle
• Build, test, and refine core messages and search engine keywords for the products for each target audience
• Create compelling promotions and offers focused on each target audience to drive lead generation and shorten sales
• Implement improvements to accelerate conversion rates at each stage of the sales funnel
• Work with product management to understand product strategies and new product offerings, ensuring all product information is kept up-to-date
• Partner with the sales team on campaigns that create leads and drive business in key regions
• Requires sitting or standing at will while performing work on a computer. The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.
• This role does not require travel

 

Qualifications

• 2+ years of software marketing experience preferred
• Bachelor’s degree in Business, Marketing, Communication, or equivalent practical experience
• Strong writing and communications skills required
• Strong presentation preparation skills required
• Strong B-to-B experience and skills
• Must be computer savvy, can manage and prioritize multiple projects, and work well under pressure in a team environment

 

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Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

 

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/bentley-eeoaa-statement-of-policy.pdf?la=en&modified=20211005082651

 

Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice https://prod-bentleycdn.azureedge.net/-/media/files/documents/careers/e-verify-poster.pdf?la=en&modified=20210929150033

 

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com