Product Manager
AbbVieKievUpdate time: February 7,2022
Job Description
About AbbVie AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. - Responsible for marketing of Specialty products in Ukraine. - Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success. - Collaborate cross-functionally, facilitate cross-stakeholder discussions, determine brand positioning. - Secure cross stakeholder viewpoints in order to develop a robust Patient Journey; propose strategic objectives in order to ensure patient-centricity. - Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story. - Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives. - Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives - Lead segmentation activities for physicians and patients, identifying target segments and appropriate strategies for each - Forecast, monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives. - Maximize Brand sales and margin revenue, through the effective management and execution of Brand activities as per Brand plan. - Manage Brand projects locally. Qualifications Bachelor’s degree or equivalent Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry Ability to translate strategies into actionable and realistic marketing actions Ability to lead, motivate and coordinate cross functional teams Solid working knowledge of healthcare environment and evolving landscape Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge Solid knowledge on finance principles and processes Excellent local language, good English and Russian Excellent computer skills Valid Driving License *** Only short-listed candidates will be notified *** Travel No Job Type Experienced Schedule Full-time Job Level Code IC Equal Employment Opportunity At AbbVie, we value bringing together individuals from diverse backgrounds to develop new and innovative solutions for patients. As an equal opportunity employer we do not discriminate on the basis of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information gender identity or expression, sexual orientation, marital status, protected veteran status, or any other legally protected characteristic.

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