4P Product Specialist for Gaming
LenovoMadrid, community of madrid, spainUpdate time: April 20,2021
Job Description
Position Description:
The Product Specialist for Gaming is responsible for product portfolio
definition, product pricing, promotion budget allocation and identifying
internal/external opportunities to develop the marketing campaign plan. The
Product Specialist for Gaming needs to work closely with Lenovo Operations,
the marketing team and channel sale team cross functions. They work with
Management team to analyze and evaluate the market environment to support the
business decision. This also includes cooperation with the Operation product
team to define the product portfolio plan and manage the planning tool. As
part of the job the Product Specialist for Gaming needs to develop business
tools to monitor major KPI’s using these KPI’s to ensure that the right
actions are taken in country on promotions, portfolio, channel and marketing
drive.
In the role of Product Specialist for Gaming you will work independently and
take initiative on complex issues and manage the full forecast for the region
down to product and country level. As part of this forecast you need to
monitor the execution of the forecast and drive for higher forecast accuracy
moving forward. On sales-Out the role is not only to monitor but to set Target
too at a global level and at family level. Monitor on a weekly basis and take
corrective action if needed.
Your responsibilities will include :
Business/ Planning
• Drive initiatives to maximize mix, margin and overall product contribution
to the portfolio & business
• Responsible for building, implementing, & executing country’s product demand
generation programs, which align to quarterly & annual financial goals
• Evaluate performance against plan at appropriate intervals (e.g., daily,
weekly) and instigate corrective actions to keep country on track to achieve
LOB goals
• Provide relevant input to the annual & quarterly planning cycles by LOB key
financials (Platform Mix, Units, AUR, AUM, Rev$, Margin$)
• Identify opportunity to partner with alliances to grow business
Product related
• Effectively manage Product Transitions with a view to maximizing revenue &
profit
• Ensure accurate forecasting for relevant products; co-owner (with Sales) for
country’s forecast
• Effectively differentiate Lenovo offerings from competitive alternatives and
creates distinct customer preference for Lenovo offerings. Know when to bring
elements of competitors' offerings or products into the equation to create the
highest yielding deal for the customer and Lenovo
• Determine customer needs through participation in Sales & Customer meetings.
Recommend and position appropriate product to customers
• Feedback competitive “price:spec” details to COE product/pricing team to
help arrive at appropriate positioning and product messaging
#### Position Requirements:
Technical:
• Strong understanding of product life cycle management
• Strong understanding of promotional programs mechanics for SMB and consumer
markets
• Good understanding of corporate customer buying behavior
• Good understanding of PC and Notebook products and technology
• Maintain mastery of competition's offerings, strategies, and plans
Non Technical:
• Strong drive for results
• Strong interpersonal skill & keen attention to details
• Ability to manage through influence, negotiation
• Strong verbal and written communication skills
• Fluent in English
What We Will Offer You:
• An open and stimulating environment within one of the most forward thinking
IT companies
• Flat structures and fast decision-making processes
• A modern and flexible way of working to combine personal and professional
life
• An international team with a high focus on Gender\Diversity
• Attractive compensation package
About Lenovo
Lenovo is a multi-billion global Fortune 500 company and a leader in providing
innovative
consumer, commercial and enterprise technology. Lenovo's business is built on
product
innovation, a highly-efficient global supply chain and clearly defined
competitive
strategy. Its product lines include a full range of commercial and consumer
PCs, servers & storages
and workstations, and a family of mobile internet devices incl. Smartphones,
tablets and
convertible products.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
national origin, religion, sexual orientation, gender identity, status as a
veteran, and basis of disability or any other federal, state or local
protected class.
We are an Equal Opportunity Employer and do not discriminate against any
employee or applicant for employment because of race, color, sex, age,
religion, sexual orientation, gender identity, status as a veteran, and basis
of disability or any federal, state, or local protected class.
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