Marcom Manager
AccorBengalurUpdate time: October 3,2022
Job Description

Marcom Manager

In this role you will:
Develop and implement marketing strategy for the hotel to drive revenue, brand and property awareness 

  • Devise and execute digital marketing strategies to drive online traffic to the company websites within brand guidelines
  • Devise and execute the social media strategy for both hotel and F&B outlet 
  • Assist DOSM’s with monthly owners reporting and annual marketing, promotions, PR and E-Commerce plans
  • Constant review of web analytics and implement changes as necessary and working with third party providers as necessary 
  • Foster strong local partnerships to increase destinational awareness via PR opportunities, online visibility and printed information
  • Management of online brand and product campaigns 
  • Management of the hotel website, microsite and third party listings to improve usability, design, content and conversion rates
  • Creation and design of marketing collateral for all areas of the hotel
  • Coordination with graphic designers and printing suppliers to produce and update collateral and signage 
  • Develop and maintain the various media/PR databases of the hotel and key relationships and communicate regularly regarding promotions, events and opportunities
  • Champion PR, Communications and Marketing activities within the business units
  • Participate in all Regional and National Campaigns, that support the hotel strategy and ensure campaigns are animated at hotel level  
  • To ensure our Heartiest Culture is at the forefront of our actions 

What we are looking for?
Proven experience in marketing roles within a dynamic and busy environment, developing and executing marketing strategies

  • Relevant tertiary qualifications in marketing or communications
  • A creative flair and a natural ability to generate ideas to engage our guests
  • Be comfortable designing collateral and using design software
  • Have experience using a DSLR camera to create video and still image content
  • A history of managing and leading projects such as video or photo shoots with third party providers
  • The ability to work within a team and develop their skills. train, coach and motivate our future leaders 
  • Highly organised self-starter with the ability to effectively manage priorities
  • Projects a professional image through presentation and interpersonal skills
  • Have the ability to think on their feet and problem solve
  • A high standard of grooming and presentation
  • Excellent communication skills with fluency in English on a business level; additional languages are a plus

What is in it for you?

  • Fun and friendly work environment. We have an 80% employee satisfaction score!
  • Flexible working arrangements such as WFH when possible or necessary
  • Employee benefit card offering discounted rates at Accor worldwide
  • Learning programs through our Learn Your Way Academie
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

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