Marcom Manager
AccorBengalurUpdate time: October 3,2022
Job Description
Marcom Manager
In this role you will:
Develop and implement marketing strategy for the hotel to drive revenue, brand and property awareness
- Devise and execute digital marketing strategies to drive online traffic to the company websites within brand guidelines
- Devise and execute the social media strategy for both hotel and F&B outlet
- Assist DOSM’s with monthly owners reporting and annual marketing, promotions, PR and E-Commerce plans
- Constant review of web analytics and implement changes as necessary and working with third party providers as necessary
- Foster strong local partnerships to increase destinational awareness via PR opportunities, online visibility and printed information
- Management of online brand and product campaigns
- Management of the hotel website, microsite and third party listings to improve usability, design, content and conversion rates
- Creation and design of marketing collateral for all areas of the hotel
- Coordination with graphic designers and printing suppliers to produce and update collateral and signage
- Develop and maintain the various media/PR databases of the hotel and key relationships and communicate regularly regarding promotions, events and opportunities
- Champion PR, Communications and Marketing activities within the business units
- Participate in all Regional and National Campaigns, that support the hotel strategy and ensure campaigns are animated at hotel level
- To ensure our Heartiest Culture is at the forefront of our actions
What we are looking for?
Proven experience in marketing roles within a dynamic and busy environment, developing and executing marketing strategies
- Relevant tertiary qualifications in marketing or communications
- A creative flair and a natural ability to generate ideas to engage our guests
- Be comfortable designing collateral and using design software
- Have experience using a DSLR camera to create video and still image content
- A history of managing and leading projects such as video or photo shoots with third party providers
- The ability to work within a team and develop their skills. train, coach and motivate our future leaders
- Highly organised self-starter with the ability to effectively manage priorities
- Projects a professional image through presentation and interpersonal skills
- Have the ability to think on their feet and problem solve
- A high standard of grooming and presentation
- Excellent communication skills with fluency in English on a business level; additional languages are a plus
What is in it for you?
- Fun and friendly work environment. We have an 80% employee satisfaction score!
- Flexible working arrangements such as WFH when possible or necessary
- Employee benefit card offering discounted rates at Accor worldwide
- Learning programs through our Learn Your Way Academie
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
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