Role Overview: 
We are looking for a Customer Marketing Manager to join our group marketing team. Your main focus will be developing a fresh and engaging communications strategy in collaboration with the divisions to engage and educate existing customers. 
The Customer Marketing Manager will work closely with the Voice of the Customer team to understand key areas of interest and preferences; they will own the group customer communications plan and work with the marketing operations team to drive an effective group-wide programme.  This role will also be responsible for customer case study enablement – working with the cross-business teams to generate client stories for organisational use.   

Key areas of responsibility:
* Review the end-to-end digital customer journey identifying improvement areas will improve the overall customer experience 
* Evaluate the customer communication touchpoints and current group-level communications
* Plan, develop and execute a new customer communications strategy
* Coordinate with various departments and develop communication plans and test programs to meet customer requirement 
* Work closely with the Voice of the Customer team to understand our customer preferences
* Own our customer case study process including permissions, usability and case study output
* Measure the success of campaigns
* Prepare and present customer engagement programme results
* Suggest new approaches to educating our customers about our products and services
* Encourage others to act as advocates

Experience:
* 3+ years of proven experience in communications, marketing, analytics, or related field 
* Understanding of various marketing and sales touchpoints 

Life at RWS: 
We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch. 
As a company focused on connecting people through language, diversity and inclusion are fundamental to our company culture.
We are proud to work in a company where all can succeed and grow their career and while RWS operates in accordance with all local employment laws, if local law enables any form of discrimination this is against RWS company policy, and we will adhere to the highest standard.   

Equal Opportunity: 
RWS embraces diversity and promotes equal opportunity, we are an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.  RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.