Marketing Manager
AccorJawa baratUpdate time: May 24,2022
Job Description
- This position is responsible for the management of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising.This position is responsible for the management of the Marcom team in the key areas of media coverage, collateral and publications, special events/promotions, community relations and advertising.
- Maintain good working relationships with local and international media
- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
- Execute media placements for hotel through news releases and personal contacts
- Develop business and leisure travel promotions; release to press and/or target audience
- Explore valuable media trades where appropriate
- Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
- Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
- Maintain and update hotel’s website
- Submit stories/photos to media regularly. Monitor news coverage and circulate internally
- Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos
- Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
- Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
- Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials
- Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
- Monitor all printed materials to ensure adherence to corporate identity standards
- Arrange photography of VIP guests and maintain archives
- Coordinate all special events and promotions with the aim to maximize publicity
- Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs
Team Management
- Interview, select and recruit team members
- Identify and develop team members with potential
- Conduct performance review with the team
- Constantly monitor team members’ appearance, attitude and degree of professionalism
- Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business
Other Responsibilities
- Attend all briefings, meetings and trainings as assigned by management
- Maintain a high standard of personal appearance and hygiene at all times
- Be aware of the hotel fire & life safety/emergency procedures
- Perform other reasonable duties assigned by the assigned by the Management
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