Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis Group produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.

The (Senior) Marketing Executive will be responsible for supporting our Commercial team to promote T&F’s F1000Research publishing solutions to researchers and institutions in China. This role needs to understand target customers’ pain points and interest points and use these insights to craft attractive messages that demonstrate the value of F1000Research services. This role is responsible for the implementation of a full range of marketing activities in China, to achieve business goals.

You are a marketer who's familiar with the world of academic research (or are prepared to get up to speed quickly!). You work efficiently, collaboratively, and are happy to test and iterate as you go.

Advert closing date: 30 June 2022

Applications are shortlisted on a rolling basis, and we will be interviewing alongside advertising. We therefore encourage you to apply at the earliest opportunity.

What you'll be doing:

Your job responsibilities include but are not limited to:

• Collaborating with Commercial team and Marketing peers to plan and execute marketing activities to promote F1000Research publishing solutions, ensuring key targets and ROI are met
• Conducting 2B marketing to target institutions in China with the aim of generating leads, and creating new business opportunities
• Carrying out 2C marketing by implementing marketing campaigns to engage researchers through online tactics (website, social media, email, etc.) and offline activities (conferences, workshops and other external events)
• Producing promotion contents for marketing activities
• Creating sales enablement resources (case studies, flyers, pitch decks and more)
• Monitoring performance of marketing activities and recommend optimization measures
• Aligning with global marketing team around F1000Research promotion strategy, replicating global marketing best practice and localizing to target China market
• Conducting local competitor and market research to ensure products are positioned effectively.
• Contributing to departmental objectives as required

What we're looking for: 

• Publishing industry background strongly preferred
• A good understanding of online and offline marketing channels including events, email and paid and organic social media.
• Experience of planning, executing and reporting on marketing campaigns
• Excellent skills in marketing copywriting
• Strong interpersonal communication skills in multi-cultural environment
• Good command of written and spoken English
• Team player and relationship building abilities
• A growth mindset
• Degree level or equivalent professional qualification

What we offer in return:

• Competitive salary 
• 20 days annual leave
• 4 volunteering days annually
• Day off for your birthday
• Seasonal social and charitable events
• Training and development

Additional Information:

• You must have the right to work and live in the Beijing, China
• Taylor & Francis has multiple options for how employees can work based on their role – be that in the Office, at home or somewhere in between.

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. 

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.