Digital Marketing Manager

• To assist with the development & implementation of a sales and marketing digital strategy that will increase Cape Grace exposure, room nights & revenues - supporting the overall marketing/ business objectives
• Continuously looking at innovative ways to stay ahead of other hotels with current trends and technology
• Creation and implementation of digital platforms to support the overall marketing/business objectives whilst ensuring a smooth transition between offline and online
• Promotion and protection of Cape Grace Brand, ensuring consistency across all digital platforms and actively developing Cape Grace presence on preferred partner sites

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

 

What you will be doing:

• Develops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets
• Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments
• Disseminates corporate press releases to appropriate local trade and consumer media
• Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
  
  Your experience and skills include:

• Grade 12 or equivalent
• 4-5 years’ experience in digital management and exceptional insights into the workings of the international market components
• A digital, communications and hospitality management qualification is a strong recommendation, alternatively digital marketing experience
• Proficiency in English (Verbal, Written, Reading)
• Demonstrated experience using:
  • Microsoft Office Suite to at least Intermediate level
  • A content management system
  • SEO / VCS
  • Mailchimp
  • Powerpoint
• Key word & Remarketing strategies
• Solution orientated
• Strong communication and leadership skills
• Above average ability with problem solving and negotiation
• Able to work under pressure, meet deadlines and achieve daily targets, whilst offering a very high level of Customer Service

 

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

 

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS