· Develop overall brand strategy for MS product independently and enforce annual marketing plan to achieve Biogen as a

leading player of the industry

· Participate in designing and updating long-term strategic plans and work with the management to define and tailor in a

timely manner strategies for MS product portfolio

· Design MKT tactics/materials and implement effective MKT programs and promotion activities align with proper strategy to

achieve maximun commercialization of the product

· Cross functional engagement to ensure critical elements built in brand strategy and tactical plans

· Collect and analyze market data, avail adequate market research results to identify the needs of different customers and

transform such needs into strategies and action plans

· Provide trainings to sales force to enable their understanding of responsible product

· Manage good relationship with the KMEs and relevant stakeholders

Brand Strategy

· Extend the current strategy to fully incorporate the Broad label

opportunity across China

· Strengthen our understanding of the MS market, customers and

competitors in key geographies to inform broad label product strategy

maintaining active communication with Global, Regional & local MS

field team

Operational Plan

· Ensure local cross functional team needs are fully considered and all

teams are fully prepared to maximize the opportunity of the broad

label as relevant for local country environment

· Co-create China tactical delivery plan for MS (with marketing team

colleagues and affiliate teams)

· Leveraging MS market analysis insights to identify priority needs and

adapting tactics to country needs as required

· Co-create the MS multi-channel campaign plan in collaboration with the

MS cross functional team

Messaging& PromoMix

· Ensure broad label messaging across the campaign and relevant

presence at International congress and standalone meetings

· Gather MS KOL/Expert opinion via appropriate advisory board meetings

in partnership with medical & China Cross functional team

· Lead message test to ensure local message adapted to meet medical

needs

Performance Tracking & Training

· Support competitive readiness in partnership with cross functional

team members and local affiliate teams

· Work in close collaboration with Decision Support and CMI group in

development of metrics to track execution of tactical programs and

appropriate KPIs to measure impact

· Coordinate relevant trainings/briefings to support regional and affiliate

based teams

Bachelor’s degree (or above) in medicine , pharmacy , life science

or related field , preferably with the degree of MBA

At least 5 years of marketing experience on independent working as a brand owner in healthcare MNC

Sales/sales management expereince is prefered

Experince on special care products e.g. CNS , oncology , rare disease,etc. would be prefered

Previous expereice on new product launch is value added