Manage vertical market funnel and conduct market and business analysis (trends, applications, customer profiling, competitive landscape, regulatory impact, etc) for existing and new business opportunities. Identify the key areas of growth and differentiation for the company.

Advise on and implement company strategies with commercial leaders and link strategy to action plans that will achieve sustainable revenue and unit growth targets (combined with increased margin) in China, increasing overall market share and company brand awareness

Collaborate with Sales Teams to drive vertical product sales within region. Work in collaboration with sales and management to identify new business opportunities, review sales funnels, identify, and then develop and sustain KOL relationships.