Marketing Manager

Fairmont Orchid is seeking a dynamic marketing expert to manage the property’s social media channels, online marketing campaigns and digital content development. This Marketing Manager position is responsible for implementing marketing communications strategies and initiatives across social media, digital marketing, public relations and websites for Fairmont Orchid. This role is also responsible for the hotel’s print and digital presence, including but not limited to traffic and revenue generation programs via in-house newsletters and signage, collateral and partner marketing, as well as website optimization and content management. This individual will work closely with the Director of Public Relations & Communications (DPRC) on the management of marketing and public relations objectives, and the Director of Sales & Marketing to implement tactical strategies regarding online revenue generation opportunities for the resort.  

What is in it for you:

• Experience the beauty, culture and adventures that await on Hawai’i Island
• Competitive extended benefits package including medical, vision and dental for full-time permanent status
• 401(k)/retirement savings plan and matching program
• Life insurance
• Opportunities to grow from obtaining professional development through Accor’s exclusive online learning platform
• Duty meal in our staff cafeteria
• Employee Travel Program
• Complimentary access to our fitness center
• Discounts on food & beverage and spa services

What you will be doing:

• Curate and produce compelling content and imagery across all social media channels and digital platforms for the hotel with strong narratives that bring our brand to life. Develop partnerships and supervise visits with social media influencers, photographers and brands to amplify social awareness and increase the hotel’s followers and engagement across all social media channels. Report monthly on the KPI of social media activity with recommendations for tactical changes to improve on follower count and engagement.
• Create initiatives, campaigns and digital strategies to grow the property’s social media presence, drive bookings for the property and generate revenue for the outlets. 
• Build, audit and optimize our hotels’ brand website, Microsite and all third party websites (OTA and other) to develop loyal customers, maximize search engine optimization, and drive revenue.
• Manage key digital marketing activities and the hotel’s email marketing strategy to drive lead generation, direct response and sales impact.
• Design, create, and produce visual assets within Fairmont brand guidelines for the following: in-house collateral; printed brochures, fliers, cards, and branded materials; digital display banners, e-blasts and promotional online content; presentations and content for client partnerships
• Liaise with Director of Public Relations to assist with on-property needs, including but not limited to, the coordination and supervision of media visits, filming opportunities, press events and initiatives, along with the maintenance of media and influencer lists, photo and video libraries and coverage reports.

Your experience and skills include:

• At least two years marketing experience in a consumer to consumer environment
• Command of Excel, Word Press, PowerPoint, Microsoft programs and Graphic Design Software such as Adobe Create Suite including InDesign, Photoshop and Illustrator
• Excellent knowledge of Facebook Business Manager and paid social media strategies
• Hands-on experience with social media software tools and Google Analytics (certification helpful but not required)
• Skilled writer, experienced in writing compelling social content
• Basic HTML knowledge
• Motivated self-starter with excellent interpersonal, communication and organizational skills, with a keen focus on attention to detail and follow-up
• Must be able to multi-task, work well under pressure / timelines, and anticipate, prevent and identify problems and solve them as necessary
• Must be willing to work flexible, variable hours and holidays
• Must have a proven portfolio of Marketing/Communications work
• Previous experience in Graphic Design required
• Previous experience in at least one area of Marketing, Public Relations and/or Social Media required

    You may be required to work on holidays, weekends, overnights and other non-day shifts. Submission of your application to Fairmont Orchid indicates that you are able to meet these requirements as needed.

Your team and working environment:

• Fast-paced, upscale, luxury hotel
• Close proximity to Hawaii Island’s iconic coastal wonders. Hike around the world’s tallest mountain, go deep-sea fishing and learn to surf with the pros.
• Hospitality employees worldwide making this a great place to develop lifelong connections

Visa Requirements: Must be legally eligible to work in the United States. The hotel is unable to assist candidates in obtaining U.S. work authorization.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit  https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS

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