LOCATION
Zhujiang New Town, Guangzhou

WHATS IN IT FOR YOU?
• Salary: 20K-30K + KPI linked bonuses
• 5 Day Working Week. Saturday & Sunday Off.
• 1 flexible working hour for each working day.
• Statutory Holidays as declared by the Govt.
• 5-15 Paid annual leaves per year
• Potential to advance to CMO

JOB PURPOSE
The Marketing Manager will spearhead our inbound marketing strategy and drive growth by creating high-impact campaigns, optimizing lead-generation funnels, and leveraging AI-driven tools. Reporting directly to the Founder & CEO, this role involves overseeing content creation, coordinating with external partners, and using data insights to shape our marketing roadmap. You’ll play a pivotal part in scaling IMEX, both by building new revenue opportunities and by championing bold ideas that push our company forward.

KPI's
• Success in this role will be measured by key performance indicators such as lead generation volume and quality, conversion rates, marketing ROI, and overall brand engagement.

JOB RESPONSIBILITIES
• Creating and leading the B2B Marketing strategy for the business, with a special focus on qualified inbound lead-generation.
• Selecting & managing 3rd party Marketing service providers to ensure their work aligns with our marketing strategy.
• Managing our Social Media accounts, including creating content, managing the Content calendar.
• Testing all our content, conversions, and providing results in data format so smart conversion decisions can be taken.
• Identify and implement AI-driven tools and marketing technologies to improve efficiency in content creation, lead nurturing, and analytics.
• Own the marketing analytics dashboard—track and report on KPIs, derive insights, and optimize campaigns for improved ROI.
• Building & optimizing our "Partner Program".
• Creating and refining sales funnels and buyer personas.
• Writing & refining literature about the various services we have.
• Other marketing-related tasks.
You will be able to manage 1 or more assistants to support you in your day-to-day activities.

REQUIREMENTS
• 5+ years of Full-Time Hands-on Marketing experience, with a focus on building funnels and converting inbound leads for business-to-business purposes.
• Experience managing 3rd party service providers and direct reports.
• Excellent writing and editing skills, with the ability to create clear, concise, and engaging content in a variety of formats, including social media, blog, and email.
• Experience using AI writing tools like Jasper, ChatGPT, and Gemini to generate content ideas and accelerate the writing process.
• Strong analytical and data-driven decision-making skills with experience using tools like Google Analytics and social media analytics platforms.
• Experience with content management systems (CMS), email marketing platforms, paid advertising platforms, and social media scheduling tools.
• Experience with popular online marketing platforms/tools.
• Experience delegating, setting goals, and reviewing performance.
• Strong in project management
• Ability to train junior team members on tools, processes, and best practices.
• Passion for exploring and using AI for automating marketing processes.
• Brownie Points:Experience with managing and promoting podcasts.
The ideal candidate will have
• Ability to work independently, set their own path, and execute it.
• A distraction-free work environment, with a dedicated working space.
• Comfortable navigating ambiguity and finding creative solutions when faced with new challenges or limited resources.
• Strong interpersonal skills for collaborating with cross-functional teams, and vendors.
• A desire to continuously learn, improve, and stay updated on emerging marketing tools and best practices.