JOB SUMMARY
The position is mainly to develop the organization’s capabilities in terms of:
Marketing communications, marketing strategy, digital marketing, trades show and event experiences and lead generation.

KEY PERFORMANCE OBJECTIVES ( First 6 Months to 18 Months )

The key performance objectives for the “ Position ” include:

- Support global marketing communications team by working with business leaders within PPG to develop and implement strategic marketing communications plans that align with business objectives to increase awareness and familiarity of PPG, enhance the reputation of the company and ultimately contribute to efforts to drive sales of paint and coatings products.

- Partner with business leaders to develop and execute strategic communication activities that support and drive business objectives.

- Support the implementation of marketing communications initiatives through the execution of creative content (both digital and print), promotion and mechanisms that drive customer experience.

- Serve as the regional communications expert, tailoring activities for local implementation to accomplish goals set forth in the team’s overall strategic communications plan.

- Plan, design and manage trade show and customer event experiences and report on success.

• Oversee content and growth strategy for local social media channels (WeChat, LinkedIn country pages).

- Write, edit, and distribute press releases – investments, community projects, events, awards, M&A, etc.

- Write and edit standby statements and act as coordinator for all external media in the event of crisis situations.

- Collaborate with media in relation to key business events and local community projects to improve the awareness and reputation of PPG.

- Act as liaison within business for corporate brand alignment and corporate communications governance.

ADDITIONAL RESPONSIBILITIES & PERFORMANCE OBJECTIVES:
- Coordinate with lead generation manager on the local China Industrial Coatings website and SEO plan.

• Support high-priority internal communications needs for regional business leader in China and the rest of Asia.
  

MINIMUM QUALIFICATIONS
- 8-10 years of experience in marketing communications, advertising, corporate communications, public relations, media relations, brand marketing, or related field.

- Agency account role/agency experience or communications leadership in a large, global organization is preferred.

- Bachelor’s degree or equivalent in communications, journalism, English or liberal arts.

- Demonstrated experience implementing campaigns or projects that focus on:

- Self-motivated with a positive and professional approach to management.

- Fluent in English and Chinese.

SKILLS
- Ability to work under pressure in a detail-oriented, fast paced environment.

- Ability to connect and partner collaboratively at all levels within an organization and with internal clients.

- Excellent planning, organization and project management skills.

- Exceptional writing ability, analytical and persuasive skills, ability to multi-task effectively, and working knowledge of Associated Press style.

- Experience reviewing creative content for accuracy, compliance with legal requirements, etc.

- Understanding of elements of brand marketing and ability to effectively deploy them with moderate management direction.

- Expert knowledge of business writing, editing and proofreading.

- Ability to manage multiple projects and execute time-sensitive and critical tasks.

- Knowledge of office software (Word, Excel, PowerPoint) and experience with media relations software (Cision, etc.) a plus.