How Will You Make an Impact?

This role is responsible for leading the transformation of business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth. This is done by driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ).

The role will partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations, and drive the development/execution of campaign activities to develop our market presence and penetration.

What will you do?

Focus: Category/Business Management

• Responsible for achieving financial and market success in the region and providing region-level line-of-sight visibility (local pulse) to global business and market development teams
• Manage region market performance for portfolio in conjunction with territory marketing and sales leaders — ensure gap-to-close analysis and corrective actions as required.
• Perform detailed analysis and routine reporting to Global Marketing on Region business performance (i.e. Region revenue, unit/solution actual sales to forecast, campaign implementation status, campaign results vs KPIs) so that appropriate actions can be planned. Recommend actions based on seasonality and competitive pressures, key partner performance and issues as appropriate.
• Work with product management, pricing and sales leadership to optimize region pricing, work with territory marketing on annual price setting and “price get” for the region.
• Plan and executes region and country level NPIs, price actions, rollovers, upgrades and obsolescence of existing products
• Partner with Product Management and Global Marketing to develop and deliver sales training and support materials.

Focus: Region Segment Campaigns and New Product Launches

• Responsible for adapting strategic, multi-channel global campaigns and programs for execution in the region to establish strong customer and category positions this will include:

• Collaboration and alignment of campaign plans/development with global and territory/country stakeholders
• Campaign staging and pacing of marketing tactical programs into region with region/country adaptation
• Ensure execution of campaign materials, communication deliverables, digital, web content and arranging translations as appropriate.
• In collaboration with territory/country teams drive execution of industry and customer events around portfolio, including educational programs/workshops
• In partnership with regional business development and territory/country teams build region industry relationships/key opinion leaders via customer communication, KOL engagement and management, and public presentation
• Responsible for new product introduction/launch execution (NPI) and deployment plan, including, local web content and local activities to support launch
• Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs

Metrics:

• Consistent tracking and analysis of region campaign performance (including marketing revenue contribution and funnel generation)
• Timely delivery of performance reporting
• All campaigns executed on time and on strategy
• % of business over the web

Key Linkages:

• Sales/Commercial leaders/Business Development
• Territory/Regional Marketing Teams
• Digital Marketing
• Operations – marketing and sales
• Global Business Unit
• Global Market Development
• Product Management
• Service and support team

How will you get here?

• Education: Bachelor’s or advanced degree in science, marketing or business management.

• Experience: 3- 5 years of marketing and sales experience in Life sciences sector. Successful track record of achieving results through and in collaboration with others. Proven market, customer, and competitor knowledge, as well as proficiency in development of marketing strategy and go-to-market activities. Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data. Excellent analytical, communications—both oral and written, and project management skills.

• Knowledge, Skills, Abilities: Sequencing, microarray and qPCR experience, strong understanding of the genetic analysis sector of the market. Preference of experience within Reproductive health/Clinical market
• Customer measures—Region Market Share, Retention, Acquisition
• KOL development and support score