Reports to:

Director, Regional Market Development APJ, Genetic Sciences, Clinical Next Generation Sequencing, Services and Support

Department:

Service and Support

Location:

Singapore, Taiwan or Korea

How Will You Make an Impact?

This role is responsible for leading the transformation of the business strategy into regionally relevant and inspiring marketing that creates customer value, revenue and growth. This is done by driving regional marketing activities with efficient management and execution at local levels across Asia Pacific and Japan (APJ).

The role will partner with global market development to deliver campaigns that are region and territory/country applicable, partner with territory/country marketing teams to assist in regional adaptations, and drives the development/execution of campaign materials to generate demand through the digital and sales/distributor channels.

What will you do?

Focus: Category/Business Management

• Develop strategic, multi-channel integrated marketing plans for service and support, including customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of marketing tactical programs
• Work closely with global service and support and regional product market development teams to guide the development of messaging and creative content for service and support that conveys strong value propositions and clear advantages for service and support
• Find, nurture and maintain customer advocates and identify collaboration opportunities to drive content development; leverage partners to champion our solutions
• Develop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products
• Collaborate and ensure alignment of marketing plans among Global Market Development, Product Management, Regional Market Development Partners, Commercial Leaders, and other stakeholders
• Maintain campaign metrics dashboards to measure the effectiveness of marketing activities
• Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes
• Maintain knowledge of the trends and competitive situation in academic, translational, and clinical research, biotech/pharma research, or other assigned markets
• Partner with Product Management and Global Market Development to develop and deliver sales training and support materials
• Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
• Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs
• Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation

Focus: Region Segment Campaigns and New Product Launches

• Responsible for adapting global campaigns and programs for execution in the region to establish strong customer and category positions including:
• Campaign planning, alignment with global and territory/country
• Campaign roll out in region, including region/country adaptation and execution
• Campaign materials, communication deliverables, digital, web content and arranging translations as appropriate.
• Industry and customer events around portfolio, including educational programs/workshops
• In partnership with territory/country teams build region industry relationships/key opinion leaders
• Responsible for new product introduction/launch execution (NPI) and deployment plan, including, local web content and local activities to support launch
• Sales Training delivery

Metrics:

• Consistent tracking and analysis of region market performance (including marketing revenue contribution and funnel generation)
• Timely delivery of performance reporting
• All campaigns executed on time and on strategy
• % of business over the web
• Customer measures—Region Market Share, Retention, Acquisition

Key Linkages:

• Sales/Commercial leaders/Business Development
• Territory/Regional Marketing Teams
• Digital Marketing
• Operations – marketing and sales
• Global Business Unit
• Global Market Development
• Product Management

How will you get here?

Education: Bachelor’s degree in science, marketing or business management.

Experience: Marketing and/or sales experience. Successful track record of achieving results through and in collaboration with others. Proficient in understanding, analyzing and summarizing comprehensive and complex technical, market and research information/data. Excellent analytical, communications—both oral and written, and project management skills

Knowledge, Skills, Abilities: Sequencing, qPCR, Microarray, PCR, Flow Cytometry, Imaging experience, strong understanding of service and support.